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In-depth resources for treatment center operators navigating Paid Media. Learn the strategies, tools, and best practices.
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Showing 33 Posts
medical device demo

Medical Device Advertising: Measure Success and Track KPIs

Mitch Marowitz

13 Jan 2023
woman on computer

Healthcare Advertising Platforms and Channels: A Complete Guide

Mitch Marowitz

18 Feb 2023
folders highlighting healthcare advertising compliance and regulations

Healthcare Advertising Compliance: Mastering Regulations (2026)

Mitch Marowitz

15 Mar 2023
understanding budget and bid management for healthcare advertising

Healthcare Advertising: Budget and Bid Management in 2023

Mitch Marowitz

2 Mar 2023
Displaying targeting and audience segmentation using game pieces.

Healthcare Advertising: Targeting and Audience Segmentation

Mitch Marowitz

16 Feb 2023
LinkedIn Ads for behavioral health treatment centers, showing the three jobs LinkedIn actually does well, referral partner outreach, employer benefits research, and thought leadership, contrasted with the one job it does not, direct family or patient acquisition.

LinkedIn Ads for Behavioral Health Treatment Center Marketing

Keaton Nalle

24 Sep 2026
What Is Quality Score in Google Ads and How Does It Affect Rehab Center CPCs

What Is Quality Score in Google Ads and How Does It Affect Rehab Center CPCs?

Mitch Marowitz

12 May 2026
The Exclude-Zip Strategy Letting Data Find Your Out-of-Network Family Instead of Targeting It

The Exclude-Zip Strategy: Letting Data Find Your Out-of-Network Family Instead of Targeting It

Mitch Marowitz

9 Jun 2026
negative keyword and wasted spend breakdown

How to Build a Negative Keyword List for Addiction Treatment PPC Campaigns

Mitch Marowitz

1 May 2026
How to Use Heatmaps to Find Conversion Problems on Rehab Marketing Pages

How to Use Heatmaps to Find Conversion Problems on Rehab Marketing Pages

Mitch Marowitz

12 Jun 2026
How to Run an A-B Test on a Treatment Center_s Contact Form or Call-to-Action

How to Run an A/B Test on a Treatment Center’s Contact Form or Call-to-Action

Mitch Marowitz

27 May 2026
Marketing Through a Payor Audit What to Cut, What to Protect When Out-of-Network Reimbursement Collapses

Marketing Through a Payor Audit: What to Cut, What to Protect When Out-of-Network Reimbursement Collapses

Preston Powell

1 Jul 2026
What Ad Formats Work Best for Behavioral Health Advertising on Meta in 2026_

What Ad Formats Work Best for Behavioral Health Advertising on Meta in 2026?

Mitch Marowitz

1 Jun 2026
Google Ads for Rehab Centers_ The Complete Strategy Guide

Google Ads for Rehab Centers: The Complete Strategy Guide

Mitch Marowitz

22 May 2026
How to Build Landing Pages That Convert Rehab Traffic Into Admissions Calls

How to Build Landing Pages That Convert Rehab Traffic Into Admissions Calls

Mitch Marowitz

25 May 2026
Social media advertising strategies and tools

The Ultimate Guide to Social Advertising for Rehabs

Mitch Marowitz

26 May 2026
Max Conversions Killed My CPA_ When to Stay on Max Clicks for Small Treatment-Center Budgets

Max Conversions Killed My CPA: When to Stay on Max Clicks for Small Treatment-Center Budgets

Mitch Marowitz

28 May 2026
Facebook Ads vs. Google Ads for Addiction Treatment Which Should You Run First

Facebook Ads vs. Google Ads for Addiction Treatment: Which Should You Run First?

Mitch Marowitz

2 Jun 2026
You Are Under-Invested in Your Creative for Facebook Ads. Here_s How We Fix It for Rehabs.

You Are Under-Invested in Your Creative for Facebook Ads. Here’s How We Fix It for Rehabs.

Mitch Marowitz

21 May 2026
What Questions to Ask When Hiring a Rehab Agency to Do Your Social Media Advertising

What Questions to Ask When Hiring a Rehab Agency to Do Your Social Media Advertising

Mitch Marowitz

24 Jun 2026
Breaking the Agency Ceiling, a playbook for high-volume treatment center operators by Preston Powell. Cost per admit holds flat at lower spend tiers of 40,000 and 80,000 dollars monthly, then breaks through the infrastructure ceiling and rises 18 percent or more as monthly spend scales toward 150,000 dollars without the operational infrastructure to support it.

Breaking the Agency Ceiling: A Playbook for High-Volume Treatment Center Operators

Preston Powell

7 Jul 2026
Top 30 Paid Social Ad Agencies for Rehab Marketing

Top 30 Paid Social Ad Agencies for Rehab Marketing

Mitch Marowitz

19 May 2026
Top 25 Google Ads Agencies for Addiction Treatment Centers (1)

Top 25 Google Ads Agencies for Addiction Treatment Centers

Mitch Marowitz

20 May 2026
Top 15 Landing Page Optimization Agencies for Rehab Marketing

Top 15 Landing Page Optimization Agencies for Rehab Marketing

Preston Powell

3 Jul 2026
Connected TV advertising for behavioral health treatment centers, showing the four platform choices, the six creative production requirements, and the six failure modes that separate a compliant CTV build from a wasted-budget one.

Connected TV Advertising for Behavioral Health Treatment Centers

Keaton Nalle

25 Sep 2026
phone first vs form first landing pages

Phone-First vs Form-First Landing Pages for Treatment Centers

Keaton Nalle

16 Jul 2026
Your Admissions Team Is Training Google’s Algorithm (Whether You Know It or Not)

Your Admissions Team Is Training Google’s Algorithm (Whether You Know It or Not)

Mitch Marowitz

1 Jul 2026
Featured image reading the 3 ad practices at the center of the FTC's health data cases, and what treatment centers should change. Three tiles labeled privacy promises, pixel events and list uploads lead to a tag reading change these.

What the $7.8M BetterHelp Settlement Means for Treatment Center Advertising

Trevor Gage

5 Nov 2026
legitscript certification

How to Get LegitScript Certified: The Step-by-Step Guide for Rehab Centers

Mitch Marowitz

30 Apr 2026
Business handshake for teamwork of business merger and acquisition,successful negotiate,hand shake,two businessman shake hand with partner to celebration partnership and business deal concept.

SEO and PPC Management: Pros, Cons, & How They Work Together in 2026

Trevor Gage

10 Dec 2025

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Featured image reading the 3 ad practices at the center of the FTC's health data cases, and what treatment centers should change. Three tiles labeled privacy promises, pixel events and list uploads lead to a tag reading change these.