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Showing 117 Thought Leadership Articles
Featured image reading the 3 ad practices at the center of the FTC's health data cases, and what treatment centers should change. Three tiles labeled privacy promises, pixel events and list uploads lead to a tag reading change these.

What the $7.8M BetterHelp Settlement Means for Treatment Center Advertising

Trevor Gage

5 Nov 2026
Featured image reading the 3 visible-page fixes that do more than HowTo markup for treatment center content. A dimmed HowTo code panel tagged no rich result sits above three bars: direct answer up top, numbered visible steps, and specific current details.

HowTo Schema in 2026: What Step-by-Step Markup Still Does for Treatment Center Content

Trevor Gage

4 Nov 2026
Featured image reading the 3 website conditions that make a Good Faith Estimate notice findable before a family calls. A search bar for good faith estimate leads through rows labeled prominently displayed, easily searchable, and accessible in your languages to a notice page.

The Good Faith Estimate Notice Belongs on Your Website: What Treatment Centers Miss

Trevor Gage

3 Nov 2026
Featured image reading the 4 ways to test treatment center landing pages when traffic is too low for A/B tests. A classic A and B split is marked as stalling at low volume, above four tiles: platform experiments, higher-volume signal, before and after, qualitative research.

Testing Landing Pages Without Enough Traffic for A/B Tests: What Treatment Centers Can Do Instead

Keaton Nalle

2 Nov 2026
Featured image reading the 4 blockers that keep treatment centers stuck in Google Business Profile verification. A maze path from start to verified is blocked by video can't show patients, signage doesn't match, owner left or agency holds it, and edits trigger review.

The Google Business Profile Verification Maze for Treatment Centers

Trevor Gage

30 Oct 2026
Featured image reading the 9 checks that show where a treatment center website's compliance gaps are. A three by three grid of numbered tiles sits above a legend for present, missing, and unsure.

The Behavioral Health Website Compliance Checklist: 9 Checks Every Treatment Center Should Run

Trevor Gage

29 Oct 2026
Featured image reading the 4 systems that split one admission's reimbursement data, and the loop that brings it back to admissions. Four panels for verification tool, CRM, EMR and billing are linked by broken connectors, with a green arrow returning from billing to admissions.

Where Reimbursement Data Gets Lost Between Your VOB Tool, CRM, EMR, and Billing System

Kyle McHenry

28 Oct 2026
Featured image reading the 6 script groups that slow a paid landing page before the call button works. Six orange bars for tag manager, ad tags, call tracking, chat, testing tools and consent banner stack on a phone screen above a waiting call button.

What’s Slowing Your Paid Landing Pages: The Speed Cost of Tracking, Chat, and Call Tracking Scripts

Keaton Nalle

27 Oct 2026

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Featured image reading the 3 ad practices at the center of the FTC's health data cases, and what treatment centers should change. Three tiles labeled privacy promises, pixel events and list uploads lead to a tag reading change these.