Our Specialized Rehab Marketing Team
Real Specialists built for Rehab Marketing. Not Repurposed from a General Agency.
Every strategy we build, every campaign we run, and every piece of contentwe publish comes from people who know this industry inside and out.
30
Team Members
9 Years
Providing Services to Rehabs
200+
Treatment Centers Served
15,000+
Admits Generated
Trusted by 200+ Treatment centers nationwide
WHY IT MATTERS
"We built this team around one industry because we believe depth beats breadth every time."
$16.5M+
In ad spend managed exclusively for behavioral health treatment centers
2,000+
Verified admits generated in 2025 across our client portfolio
9 Years
Exclusively in behavioral health marketing
We Only Work in Behavioral Health.
Most marketing agencies treat addiction treatment like any other vertical. They repurpose the same playbooks they use for e-commerce, SaaS, and home services and wonder why the results don't translate. Behavioral health is different. The regulations are different. The buyer journey is different. The stakes are different.
Many of our team members have spent 3 or more years working exclusively in rehab marketing. That means they understand the nuances that generalist agencies miss entirely. Things like how the admissions pipeline actually works, the difference between INN and OON insurance strategy, how payer mix affects campaign structure, and how levels of care shape the entire patient acquisition funnel.
When you work with Webserv, your marketing strategy is not a template. It is built around your facility's specific goals, your payer mix, your levels of care, and backed by years of real performance data gathered from across the behavioral health space.
Meet the Team
Operations
Preston Powell
Chief Executive Officer
Preston Powell is the CEO and Founder of Webserv, a digital marketing agency specializing in patient acquisition for addiction treatment...
Operations
Preston Powell
Chief Executive Officer
Preston Powell is the CEO and Founder of Webserv, a digital marketing agency specializing in patient acquisition for addiction treatment centers and behavioral health facilities. With a mission to help treatment centers grow ethically and sustainably, Preston has built an integrated ecosystem of companies designed to address the industry's most pressing challenges.
Under his leadership, Webserv has become a trusted partner to over 200 treatment centers nationwide, managing more than $16 million in marketing spend and delivering measurable patient admissions through data-driven strategies. Preston also founded Revenue Logic, a transparent billing solution that optimizes insurance reimbursements, and Blackbook, a payor data insights platform that maximizes revenue potential for healthcare providers.
Preston is passionate about creating a patient-first, financially sustainable behavioral healthcare industry. By integrating marketing, billing, and financial data, he helps treatment centers operate efficiently, scale profitably, and make informed business decisions without compromising quality of care.
Under his leadership, Webserv has become a trusted partner to over 200 treatment centers nationwide, managing more than $16 million in marketing spend and delivering measurable patient admissions through data-driven strategies. Preston also founded Revenue Logic, a transparent billing solution that optimizes insurance reimbursements, and Blackbook, a payor data insights platform that maximizes revenue potential for healthcare providers.
Preston is passionate about creating a patient-first, financially sustainable behavioral healthcare industry. By integrating marketing, billing, and financial data, he helps treatment centers operate efficiently, scale profitably, and make informed business decisions without compromising quality of care.
Operations
Kyle McHenry
Chief Financial Officer
Kyle McHenry is the founder of Revenue Logic, a behavioral health revenue cycle management company working exclusively with addiction treatment...
Operations
Kyle McHenry
Chief Financial Officer
Kyle McHenry is the founder of Revenue Logic, a behavioral health revenue cycle management company working exclusively with addiction treatment and mental health providers. He's also a co-founder of Webserv, a digital marketing agency serving treatment centers nationwide. The companies operate as a connected ecosystem: Webserv drives admissions through marketing, Revenue Logic maximizes collections once admissions convert.
Sales
Paul Aston
Vice President of Strategic Engagements
Paul Aston is a seasoned business leader serving as Vice President of Strategic Engagements, where he focuses on building and...
Sales
Paul Aston
Vice President of Strategic Engagements
Paul Aston is a seasoned business leader serving as Vice President of Strategic Engagements, where he focuses on building and strengthening high-impact partnerships that drive long-term organizational growth. With a strong background in client relations, business development, and cross-functional collaboration, Paul plays a key role in aligning strategic initiatives with client needs and market opportunities.
A natural people person, Paul is deeply committed to fostering meaningful connections and empowering others through education and open communication. He is known for holding honesty and transparency to the highest standard, creating an environment of trust and integrity in every interaction.
He is recognized for his ability to cultivate strong relationships with stakeholders, identify new avenues for engagement, and lead complex initiatives from concept through execution. His work often involves bridging the gap between executive vision and operational delivery, ensuring that strategic partnerships translate into measurable results.
Paul holds a degree in psychology from California State University, Fullerton, a background that informs his people-first approach, emotional intelligence, and ability to understand and connect with diverse perspectives.
He brings a results-oriented mindset, combining analytical insight with a collaborative leadership style to foster innovation and sustainable success across the organizations he serves.
A natural people person, Paul is deeply committed to fostering meaningful connections and empowering others through education and open communication. He is known for holding honesty and transparency to the highest standard, creating an environment of trust and integrity in every interaction.
He is recognized for his ability to cultivate strong relationships with stakeholders, identify new avenues for engagement, and lead complex initiatives from concept through execution. His work often involves bridging the gap between executive vision and operational delivery, ensuring that strategic partnerships translate into measurable results.
Paul holds a degree in psychology from California State University, Fullerton, a background that informs his people-first approach, emotional intelligence, and ability to understand and connect with diverse perspectives.
He brings a results-oriented mindset, combining analytical insight with a collaborative leadership style to foster innovation and sustainable success across the organizations he serves.
Operations
Rebecca Elliot
Director of Client Success
Rebecca Elliot is Director of Client Success at Webserv, focused on aligning marketing strategy and execution with measurable business outcomes....
Operations
Rebecca Elliot
Director of Client Success
Rebecca Elliot is Director of Client Success at Webserv, focused on aligning marketing strategy and execution with measurable business outcomes. She brings over a decade of experience leading performance marketing initiatives and managing multi-million dollar client portfolios.
Rebecca is known for delivering a white-glove client experience—combining proactive communication, strategic insight, and operational excellence. She works closely with clients and internal teams to ensure every initiative drives meaningful impact, from lead quality to revenue growth.
Rebecca is known for delivering a white-glove client experience—combining proactive communication, strategic insight, and operational excellence. She works closely with clients and internal teams to ensure every initiative drives meaningful impact, from lead quality to revenue growth.
Paid Admissions
Mitch Marowitz
Director of Paid Admissions
Mitch has 6+ years at Webserv, navigating the difficulty and restrictions that come with Behavioral Health digital marketing across various...
Paid Admissions
Mitch Marowitz
Director of Paid Admissions
Mitch has 6+ years at Webserv, navigating the difficulty and restrictions that come with Behavioral Health digital marketing across various advertising platforms. Nothing impresses him more than a pretty, functional tech stack that helps save time, provide insights, and drive results. When he’s not game planning for accounts or building workflows, he’s probably at the beach or in the mountains… or screaming into a void on X (opinions are his own).
Organic Admissions
Olivia Birkbeck
Director of Organic Growth
Olivia leads organic growth at Webserv, bringing strategic experience from SaaS and B2B to regulated industries where precision matters. She's...
Organic Admissions
Olivia Birkbeck
Director of Organic Growth
Olivia leads organic growth at Webserv, bringing strategic experience from SaaS and B2B to regulated industries where precision matters. She's detail-oriented, building systems that work, coaching her team through nuanced client challenges, and keeping pace with how search behavior evolves. She's committed to getting it right and building strategies that last.
Marketing
Trevor Gage
Director of Marketing
Trevor Gage is Director of Marketing at Webserv, specializing in digital marketing for behavioral healthcare. Since 2019, he has developed...
Marketing
Trevor Gage
Director of Marketing
Trevor Gage is Director of Marketing at Webserv, specializing in digital marketing for behavioral healthcare. Since 2019, he has developed deep expertise in technical SEO and content quality optimization to drive measurable results for addiction treatment and mental health providers. Trevor holds a BA in English from the University of San Francisco and an MA in Integrated Marketing Communication from Emerson College.
Marketing
Kevin Hall
Associate Director, Marketing
Kevin Hall is Associate Director of Marketing at Webserv, where he creates in-depth educational content that helps treatment center operators...
Marketing
Kevin Hall
Associate Director, Marketing
Kevin Hall is Associate Director of Marketing at Webserv, where he creates in-depth educational content that helps treatment center operators improve their marketing, adopt better tools, and build systems that drive real, measurable admissions. His writing is grounded in hands-on experience across multiple disciplines, having worked on Webserv's creative, SEO, and marketing teams. Kevin brings a uniquely well-rounded perspective to every piece he produces.
With a background in design and user experience, Kevin understands not just what treatment centers need to know, but how to present it in a way that is clear, actionable, and built for real operators and not just marketers. His 4 years of treatment center marketing experience across multiple roles gives him a depth of knowledge that shows in the specificity and practicality of his content.
When he is not building out content strategies or diving into the latest in behavioral health marketing, you will find Kevin on the golf course. He is an avid golfer and a familiar face at Webserv's company golf tournaments, so if you want to talk marketing between holes, come find him there.
With a background in design and user experience, Kevin understands not just what treatment centers need to know, but how to present it in a way that is clear, actionable, and built for real operators and not just marketers. His 4 years of treatment center marketing experience across multiple roles gives him a depth of knowledge that shows in the specificity and practicality of his content.
When he is not building out content strategies or diving into the latest in behavioral health marketing, you will find Kevin on the golf course. He is an avid golfer and a familiar face at Webserv's company golf tournaments, so if you want to talk marketing between holes, come find him there.
Operations
Jordan Pohl
Human Resources & Finance Controller
Jordan is a highly organized and dependable professional who helps keep things running smoothly behind the scenes. With experience across...
Operations
Jordan Pohl
Human Resources & Finance Controller
Jordan is a highly organized and dependable professional who helps keep things running smoothly behind the scenes. With experience across billing, collections, HR, and event planning, she’s known for being detail-oriented, proactive, and easy to work with. She enjoys finding ways to make processes more efficient and supporting both her team and clients wherever she can. Jordan takes pride in being someone others can rely on, whether it’s solving a problem or keeping things on track. Outside of work, she enjoys staying active at the gym, playing pickleball, spending time with family, and relaxing with a good book. Bringing a balanced and positive approach to everything she does.
Sales
Kris Harrison
Director of Strategic Engagements
Kris is the Director of Strategic Engagements at Webserv, where he has spent the past five years helping organizations unlock...
Sales
Kris Harrison
Director of Strategic Engagements
Kris is the Director of Strategic Engagements at Webserv, where he has spent the past five years helping organizations unlock growth through data-driven digital strategies. He partners closely with clients to understand their goals, identify opportunities, and develop tailored SEO and paid media strategies that drive qualified leads and long-term performance, while building lasting relationships along the way.
With over 15 years of experience in the behavioral health space, including running treatment directories, Kris brings a deep understanding of the industry and what it takes to generate qualified admissions. He is known for his ability to simplify complex digital strategies and provide clear, actionable insights, all while maintaining a strong focus on transparency, accountability, and long-term client partnerships.
With over 15 years of experience in the behavioral health space, including running treatment directories, Kris brings a deep understanding of the industry and what it takes to generate qualified admissions. He is known for his ability to simplify complex digital strategies and provide clear, actionable insights, all while maintaining a strong focus on transparency, accountability, and long-term client partnerships.
Sales
Kim Sugden
Director of Strategic Engagements
Kim serves as the Director of Strategic Engagements at Webserv, she leads client partnerships and brings a strong ability to...
Sales
Kim Sugden
Director of Strategic Engagements
Kim serves as the Director of Strategic Engagements at Webserv, she leads client partnerships and brings a strong ability to connect with partners and understand their goals. She has extensive experience supporting organizations in aligning their marketing efforts with admissions goals to drive measurable impact. Coming from a family deeply rooted in the addiction industry, Kim brings a unique understanding of the space and a passion for supporting organizations that make a difference.
Sales
Ryan Ray
Business Development Executive
I live in Houston Tx, more specifically a place called The Woodlands. I am married and have 3 children, ages...
Sales
Ryan Ray
Business Development Executive
I live in Houston Tx, more specifically a place called The Woodlands.
I am married and have 3 children, ages 10,9,7. We also have an English Bulldog named Roxy. We are a very active family. I coach my 10 year olds travel softball team, and workout daily. My wife and I have been married for 12 years. My 9 year old is a competitive dancer and my 7 year old plays travel baseball. We try to live each day to the fullest.
I went to college at Texas A&M and transferred to Sam Houston St. That is where I got my bachelors in exercise science. I worked in the medical field directly out of college. Following that job I got involved with Chick Fil A. Ultimately running 4 locatons and drive upwards of 45-50 million in sales. I left Chick Fil A and went to Raising Canes, becoming a managing partner. I really enjoy building teams and creating processes. I ultimately left fast food and started working for a company called Restaurant 365, where I sold payroll, accounting and operations platforms back to restaurants to help them grow. I left that job in February and now I am here at Webserv, and I am very excited for the future.
I am married and have 3 children, ages 10,9,7. We also have an English Bulldog named Roxy. We are a very active family. I coach my 10 year olds travel softball team, and workout daily. My wife and I have been married for 12 years. My 9 year old is a competitive dancer and my 7 year old plays travel baseball. We try to live each day to the fullest.
I went to college at Texas A&M and transferred to Sam Houston St. That is where I got my bachelors in exercise science. I worked in the medical field directly out of college. Following that job I got involved with Chick Fil A. Ultimately running 4 locatons and drive upwards of 45-50 million in sales. I left Chick Fil A and went to Raising Canes, becoming a managing partner. I really enjoy building teams and creating processes. I ultimately left fast food and started working for a company called Restaurant 365, where I sold payroll, accounting and operations platforms back to restaurants to help them grow. I left that job in February and now I am here at Webserv, and I am very excited for the future.
Sales
Miko Juvinall
Director of Strategic Engagements
With a career in the behavioral health field since 2020, I bring a well-rounded perspective shaped by roles as a...
Sales
Miko Juvinall
Director of Strategic Engagements
With a career in the behavioral health field since 2020, I bring a well-rounded perspective shaped by roles as a technician, case manager, and Director of Marketing for over three years. My professional journey is deeply rooted in both personal and clinical experience, having been in recovery since September 2018. This foundation fuels my passion for helping others and building meaningful connections within the industry. In my role with Webserv, I’m excited to support treatment centers in expanding their reach, strengthening their digital presence, and ultimately helping more individuals access the care they need.
Paid Admissions
Keaton Nalle
Associate Director, Paid Admissions
Performance marketing professional with 6+ years of experience driving growth through data-informed paid media across most paid media channels. Manages...
Paid Admissions
Keaton Nalle
Associate Director, Paid Admissions
Performance marketing professional with 6+ years of experience driving growth through data-informed paid media across most paid media channels. Manages a team overseeing $1M+/ month in ad spend, bringing a people-first approach to relationship building, problem solving, and driving meaningful business results.
Paid Admissions
Kaitlyn Murphy
Associate Director, Paid Admissions
Coming Soon.
Paid Admissions
Kaitlyn Murphy
Associate Director, Paid Admissions
Coming Soon.
Paid Admissions
Saoirse Maguire
Paid Admissions Account Manager
A strategic and data-driven Performance Marketing professional with 9+ years of experience across digital paid media. She specializes in identifying...
Paid Admissions
Saoirse Maguire
Paid Admissions Account Manager
A strategic and data-driven Performance Marketing professional with 9+ years of experience across digital paid media. She specializes in identifying growth opportunities, building full-funnel strategies, and driving high-quality customer acquisition through continuous testing, optimization, and data-led decision making.
Paid Admissions
Daniel Mo
Paid Admissions Account Manager
Daniel has 5+ years of experience driving data-led growth across paid media and digital acquisition, with a strong track record...
Paid Admissions
Daniel Mo
Paid Admissions Account Manager
Daniel has 5+ years of experience driving data-led growth across paid media and digital acquisition, with a strong track record of scaling multi-channel campaigns. He builds strategies that blend performance marketing, analytics, and cross-functional execution to deliver measurable impact in fast-paced environments. Known for a thoughtful, results-oriented approach, he focuses on turning data into clear, actionable insights that drive performance.
Once he rips off the marketer cape, he’s deep in the world of competitive esports—training for tournaments, refining his skills, and theory-crafting ways to secure the primary timeline in a multiverse of madness.
Once he rips off the marketer cape, he’s deep in the world of competitive esports—training for tournaments, refining his skills, and theory-crafting ways to secure the primary timeline in a multiverse of madness.
Paid Admissions
Ste McClean
Paid Admissions Account Manager
Digital marketing specialist with 5+ years of experience in paid media, lead generation, and client management. Proven track record managing...
Paid Admissions
Ste McClean
Paid Admissions Account Manager
Digital marketing specialist with 5+ years of experience in paid media, lead generation, and client management. Proven track record managing high-value campaigns across Google Ads, Meta, and Microsoft Ads at agency level, driving measurable ROI and growth for clients in healthcare, fintech, and retail. Skilled in campaign strategy, data-driven optimization, and cross-functional collaboration, with an MSc in Digital Marketing from UCD Smurfit.
Paid Admissions
Chris Brown
Paid Admissions Account Manager
Chris is a performance marketing expert with more than 8 years of experience in paid media campaign strategy and execution,...
Paid Admissions
Chris Brown
Paid Admissions Account Manager
Chris is a performance marketing expert with more than 8 years of experience in paid media campaign strategy and execution, with a history of success in both lead generation and e-commerce growth across various industries. He has extensive experience throughout many paid media platforms, such as Google, Meta, Linkedin, Tiktok, and programmatic platforms.
Organic Admissions
Chris Bannister
Organic Admissions Account Manager
Chris Bannister brings a decade of ecommerce and website optimization experience to client engagements, with deep expertise in Shopify, conversion...
Organic Admissions
Chris Bannister
Organic Admissions Account Manager
Chris Bannister brings a decade of ecommerce and website optimization experience to client engagements, with deep expertise in Shopify, conversion optimization, and data-driven SEO. Having built and scaled his own ecommerce business through a successful exit, Chris understands what it takes to grow online — and translates that real-world perspective into measurable results for clients. Backed by a foundation in computer programming, he blends analytical thinking with practical strategy to help businesses win in search.
Organic Admissions
Carmen Broder
Organic Admissions Account Manager
Carmen started in traditional publishing, but fell in love with digital marketing and SEO. She prides herself on having an...
Organic Admissions
Carmen Broder
Organic Admissions Account Manager
Carmen started in traditional publishing, but fell in love with digital marketing and SEO. She prides herself on having an eye for quality, and being able to craft copy loved by both humans and Google simultaneously.
Organic Admissions
Brennan Valeski
Organic Admissions Account Manager
Brennan is a results-driven digital marketing professional focused on helping brands grow through data-informed strategy and thoughtful execution. With experience...
Organic Admissions
Brennan Valeski
Organic Admissions Account Manager
Brennan is a results-driven digital marketing professional focused on helping brands grow through data-informed strategy and thoughtful execution. With experience in SEO, analytics, and content performance, he works closely with clients to identify opportunities, solve complex challenges, and drive measurable impact. Brennan is known for his detail-oriented approach, clear communication, and ability to translate insights into actionable plans. He’s passionate about continuous improvement and staying ahead of evolving digital trends to deliver meaningful, long-term results.
Organic Admissions
Max Ruscinski
Organic Admissions Editor
Max is an SEO Content Editor at Webserv, where he writes, edits, and refines articles to help websites build authority...
Organic Admissions
Max Ruscinski
Organic Admissions Editor
Max is an SEO Content Editor at Webserv, where he writes, edits, and refines articles to help websites build authority on Google and other platforms. Throughout his career, he has worked as a writer, editor, and content strategist for various websites. Using his SEO expertise, he consistently tracks new trends to optimize strategies and deliver the best results for Webserv’s clients.
Creative
Ariel Levit
Web Designer & Creative Specialist
I am a designer with 17+ years of experience helping brands build strong visual identities and grow through strategic design....
Creative
Ariel Levit
Web Designer & Creative Specialist
I am a designer with 17+ years of experience helping brands build strong visual identities and grow through strategic design.
I combine creativity and experience to create solutions that connect brands with users and generates an important and positive engagement.
I combine creativity and experience to create solutions that connect brands with users and generates an important and positive engagement.
Creative
Gustavo Ganem
Web Development Project Manager
Gustavo Ganem brings over 6 years of project management experience to his role as Senior Project Manager at Webserv. He's...
Creative
Gustavo Ganem
Web Development Project Manager
Gustavo Ganem brings over 6 years of project management experience to his role as Senior Project Manager at Webserv. He's the operational hub connecting clients, designers, and developers to deliver seamless website builds and landing pages. Gustavo handles everything from client discovery and technical setup to QA and launch coordination, ensuring projects run smoothly from start to finish. With certifications in Google Project Management and ClickUp Expert, he's passionate about creating organized workflows that reduce chaos and improve delivery. Bilingual in Spanish and English, Gustavo combines technical know-how with clear communication to keep everyone aligned and projects moving forward.
OUR 2026 MISSION
We want to help 10,000 people get into treatment this year.
Every resource we publish is built to help treatment centers connect more people with life-changing care.
Behind The Agency
We Are Part of the Behavioral Health Community, Not Just Vendors In It.
Our team shows up at conferences, fundraisers, and industry events because we genuinely care about where this industry is headed. We chose behavioral health not because it is a profitable vertical but because we believe in the work treatment centers do. Every admit we help generate is a life changed. That is not something we take lightly and it shapes how we show up for every client we work with.
Ready to Grow?
Work with the team that specializes in rehabs.
30-minute strategy session to discuss your census goals, current challenges, and how we can help you scale admissions sustainably.
- 9 years exclusively serving behavioral health
- Helped clients generate 2,000+ admits in 2025
- We'll create a custom roadmap for your facility
Trusted by 200+ Treatment centers nationwide