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In-depth resources for treatment center operators navigating Admissions. Learn the strategies, tools, and best practices.
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Showing 57 Posts
ctm implementation

CallTrackingMetrics for Treatment Centers: Implementation Playbook

Jim Malcom

23 Jul 2026
the alpha prefix decoder

The Alpha Prefix Decoder: How BCBS Home Plan Sets Your Rate

Jim Malcom

22 Jul 2026
the reimbursement gap

The Reimbursement Gap Between VOB and Admit

Jim Malcom

21 Jul 2026
when your crm and reporting disagree

Why Your CRM Says 20 Admits and Your Reporting Says 15

Jim Malcom

20 Jul 2026
the hostage dynamic

The Hostage Dynamic: When Your Admissions Team Runs Your Company

Jim Malcom

15 Jul 2026
best crm for treatment centers

Best CRM Software for Treatment Centers: How to Choose and What Actually Works

Jim Malcom

14 Jul 2026
the kpi spine

What Metrics Should Your Admissions CRM Actually Be Tracking?

Jim Malcom

13 Jul 2026
the first 60 seconds of an admissions call

How to Script the First 60 Seconds of an Admissions Call

Jim Malcom

10 Jul 2026
callrail vs ctm

CallRail vs CTM: Call Tracking for Treatment Centers

Jim Malcom

9 Jul 2026
How to Build an Admissions Process That Converts Leads Into Patients

How to Build an Admissions Process That Converts Leads Into Patients

Jim Malcom

9 Jul 2026
The First 30 Days, a census triage playbook for treatment centers under occupancy pressure by Mitch Marowitz. Visual 30-day calendar marking the three milestones of an honest triage program: signal lands at day 14, first admits land in weeks 3 and 4, cost per admit calibrates by day 30.

The First 30 Days: A Triage Playbook for Treatment Centers Under Census Pressure

Preston Powell

8 Jul 2026
You Need to Be Findable First, the infrastructure phase for new treatment centers by Trevor Gage. A stacked-layer diagram showing the dependency order for treatment center marketing. The licensed facility and clinical program form the base. The 90-day infrastructure phase sits on top as the load-bearing layer. Content and conversion calibration, paid media and SEO, and admit volume layer above that. Without the infrastructure phase, the layers above cannot produce admits.

You Need to Be Findable First: The Infrastructure Phase for New Treatment Centers

Trevor Gage

8 Jul 2026
Marketing Through a Medicaid Pivot, an operator's playbook for the commercial transition by Preston Powell. State Medicaid programs reimburse residential substance use disorder treatment at 250 to 500 dollars per day. Commercial insurance reimburses the same level of care at 900 to 1,400 dollars per day. The lifetime value ratio of a commercial admit to a Medicaid admit is three to five times.

Marketing Through a Medicaid Pivot: An Operator’s Playbook for the Commercial Transition

Preston Powell

7 Jul 2026
Editorial diagram of 42 CFR Part 2 and HIPAA scope. The smaller 42 CFR Part 2 circle highlights four areas where it remains stricter than HIPAA after the 2024 Final Rule: single-consent model, redisclosure prohibition, breach notification, and marketing restrictions.

42 CFR Part 2 for Behavioral Health Operators: Marketing, Advertising, Intake, and the 2024 Final Rule

Preston Powell

29 Jun 2026
How to Set Up CallRail for Addiction Treatment Marketing Attribution

How to Set Up CallRail for Addiction Treatment Marketing Attribution

Trevor Gage

15 May 2026
What Is Payer Mix and Why Does It Determine Your Treatment Center_s Revenue Strategy_

What Is Payer Mix and Why Does It Determine Your Treatment Center’s Revenue Strategy?

Mitch Marowitz

8 May 2026
rcm companies for rehabs

Top Billing (RCM) Companies for Addiction Treatment

Preston Powell

6 Feb 2026
what they actually pay

Out-of-Network Reimbursement Math for Treatment Centers

Jim Malcom

28 Jul 2026
crm migration

CRM Migration for Treatment Centers: When to Move, When to Reconfigure

Jim Malcom

29 Jul 2026
admissions call center setup

Setting Up an Admissions Call Center for Treatment Centers

Jim Malcom

24 Jul 2026
admission consultation costs

How Much Does Admissions Consulting Cost for Treatment Centers?

Jim Malcom

30 Jul 2026
which referral partners actually drive admits

Referral Partner Attribution for Treatment Centers

Jim Malcom

6 Aug 2026
the marketing to admissions reporting rhythm

The Marketing-to-Admissions QBR Playbook

Jim Malcom

4 Aug 2026
integrating your crm with alleva

Alleva EMR Integration for Treatment Center Admissions

Jim Malcom

7 Aug 2026
kipu sunwave bestnotes alleva

EMR Selection for Treatment Centers: Kipu vs Sunwave vs BestNotes vs Alleva

Jim Malcom

5 Aug 2026
Best Real-Time Eligibility Tools for Behavioral Health 2026: ranked grid preview of the seven tools evaluated for BH admissions teams. Featured image for the Jim Malcom buyers guide, with cost banner $500-$5,000 per month.

Best Real-Time Eligibility Tools for Behavioral Health Treatment Centers (2026)

Jim Malcom

13 Aug 2026
the hubspot config that actually works for bh admissions

HubSpot for Treatment Center Admissions: What Works and What Doesn’t

Jim Malcom

3 Aug 2026
integrating your crm with kipu

Kipu EMR Integration for Treatment Center Admissions

Jim Malcom

12 Aug 2026
The most expensive unknown in admissions is not whether the patient has coverage — it is what the payer will actually pay if you admit them. Featured image for the Preston Powell op-ed on Webserv.

The Most Expensive Unknown in Admissions

Preston Powell

14 Aug 2026
What Is Prior Authorization in Addiction Treatment and How to Streamline It

What Is Prior Authorization in Addiction Treatment and How to Streamline It

Kyle McHenry

13 May 2026

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Featured image for the admissions call scoring rubric. Call recording waveform with 4 highlighted zones for the 4 scoring dimensions: first 60 seconds, clinical framing, insurance conversation, and close and next step. Composite score gauge below.