BEHAVIORAL HEALTH MARKETING BLOG

The Only Marketing Blog Written Exclusively for Treatment Centers.

No generalist takes. Every article is written from inside the behavioral health industry covering paid media, SEO, admissions operations, and the data behind what actually drives admits.

WRITTEN FROM INSIDE THE INDUSTRY

"The treatment centers that win long-term are the ones that understand the industry better than anyone else in the room."
50+ In-depth articles written exclusively for treatment center operators and marketing teams
9 Years Exclusively in behavioral health — every article is written from inside the industry, not observing it
$45M+ In ad spend managed — the real-world data behind everything we publish
0 Generic marketing takes — if it doesn't apply to treatment centers specifically, we don't publish it

Most marketing content is written for everyone. This is written for you.

Generic marketing advice is everywhere. It's fine for ecommerce brands and SaaS companies. It has nothing to do with managing payer mix, navigating HIPAA in your ad accounts, or knowing what a healthy VOB conversion rate actually looks like for your level of care.

Everything published here is written specifically for behavioral health — by a team that works exclusively in this space. No translating general frameworks into treatment center context. No surface-level takes from people who've never sat inside an admissions team. Just clear, grounded content built around the actual problems treatment center operators and marketing teams face every day.

Use it to sharpen your strategy, benchmark your performance, or build a case for what needs to change. And if you want to go deeper on anything, we're here.

LATEST ARTICLES

Every Article, One Industry.

Paid media, SEO, admissions ops, VOB workflows, and patient acquisition. All written specifically for behavioral health.

Google ads now recognizes legit script for CBD

LegitScript CBD Certification and Google Ads Eligibility

Mitch Marowitz

30 Dec 2022

Webserv's 40 best healthcare marketing agencies for 2023

40 Best Healthcare Marketing Agencies in 2024 [Updated]

Kevin Hall

15 Dec 2022

Woman on computer learning about programmatic advertising

What Is Programmatic Advertising and How Does It Work?

Preston Powell

14 Dec 2022

enterprise seo

What Is Enterprise SEO? Definition, Strategies & Examples

Preston Powell

17 Nov 2022

Long-Tail vs Short-Tail Keywords

Long-Tail vs Short-Tail Keywords

Trevor Gage

7 Feb 2022

Gain traffic through the best ways to upgrade content on your site.

20 eCommerce Marketing Tools You Should Be Using

Preston Powell

11 Nov 2020

seo tips for niche markets

SEO Tips for Niche Markets and E-Commerce Sites

Trevor Gage

15 Oct 2020

How to become a better content marketer in 10 minutes

How to Become a Better Content Marketer in 10 Minutes

Trevor Gage

6 Oct 2020

Increase your reach with this healthcare seo strategy

8 Core Healthcare SEO Pillars for Growth in 2023 [Updated]

Preston Powell

17 Sep 2020

how to build an airtable content calendar for free

How to Build an Airtable Content Calendar (For Free!)

Preston Powell

28 Aug 2020

holding seo letters

You Want to Know: Is SEO Worth It?

Trevor Gage

20 Aug 2020

hand holding phone

The Ultimate Guide to Mobile Design: 5 Tips

Preston Powell

14 Aug 2020

seo in a nutshell

SEO in a Nutshell: What You Really Need to Know

Trevor Gage

4 Aug 2020

looking at homepage

Homepage vs Landing Page: What’s the Difference?

Preston Powell

29 Jul 2020

website redesign checklist

Website Redesign Checklist: 10 Steps to Success

Preston Powell

3 Jun 2020

maximize your ppc campaign

6 Ways to Maximize Your PPC Campaign Performance

Mitch Marowitz

27 May 2020

best practices for Writing High-Quality Content

8 Best Practices for Writing High-Quality Content in 2023

Trevor Gage

20 May 2020

LegitScript, Google and Rehab Ads

Google and Rehab Ads: Applying For LegitScript

Mitch Marowitz

3 Sep 2018

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