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Articles Published

AUTHOR

Keaton Nalle

Director of Paid Admissions, Webserv
Keaton is a performance marketing professional with 6+ years of experience driving growth through data-informed paid media across most paid media channels. He manages a team overseeing $1M+/ month in ad spend, bringing a people-first approach to relationship building, problem solving, and driving meaningful business results.
Articles By Keaton Nalle
Hook testing for treatment center Meta ads: a vertical video frame with the first three seconds marked as the hook, beside six compliant hook types including facility-first, process, clinician introduction, facility questions, speaker perspective, and show-don't-claim.