The Aesthetics industry is currently experiencing a period of significant growth, largely thanks to the increasing number of cosmetic treatment options for beauty enhancement and the proliferation of wellness awareness and trends worldwide. Additionally, with increasing consumers turning to technology to research and book treatments, an effective and user-friendly medical spa or plastic surgery website has become essential for any aesthetic practice.
At Webserv, we understand the importance of having a great plastic surgery website design, so we have put together a list of 15 great plastic surgery websites currently available.
Plastic Surgery Websites and their Performance
Aesthetic companies can use our list of 15 excellent plastic surgery website examples as a useful tool for researching competitors. These websites are not included in any particular order and have been hand-picked for their outstanding design, user-friendliness, and the quality and quantity of information they offer.
To evaluate the web vitals of the websites for plastic surgery that we included in our list, we gathered performance data from several sources. We analyzed website speed and other technical factors using GTmetrix, a web page performance testing tool, to collect this data. Additionally, we collected information on each website’s typical organic traffic using the digital marketing tool SEMrush. We were able to evaluate each website’s performance and design thoroughly and contrast it with industry norms by utilizing both SEMrush and GTmetrix.
Wave Plastic Surgery’s website follows a minimalist feel with high-quality imagery and well-categorized mega menus to display their services. They offer an accessibility feature that provides Accessibility Modes for Epilepsy, Cognitive Disability, and ADHD.
Wave plastic surgery has a GTmetrix score of 97% Performance and 98% Structure giving them an overarching score of an A. They also include a ChatBot from Olark to increase potential engagement.
Taking a deeper dive into their SEO, Wave plastic surgery has a domain authority of 40 and an estimated 8,695 monthly unique visitors. Since we redesigned Wave Plastic Surgery’s website and optimized their online presence via Search Engine Optimization, they have seen a 20% increase in their Organic Traffic.
Rapaport Plastic Surgery’s website has a bold hero section that boasts brands such as New York Magazine and People Magazine and has a front-facing book online button. They opted for a minimal menu behind an icon that expands and is categorized well. They also include a ChatBot and a form to schedule a consultation that sits on the bottom of the page.
Rapaport Plastic Surgery has a GTmetrix score of 77% Performance and 78% Structure, giving them an overarching score of a C. Improvements that can be made would be to avoid large layout shifts, avoid unloading event listeners, and eliminate render-blocking resources.
Rapaport Plastic Surgery currently has a domain rating of 38, with a rough estimate of 14,804 monthly visitors.
Elite Plastic Surgery’s website follows a dark color scheme that makes them stand out when paired with bright, high-quality imagery. They feature a before and after section. They highlight a video of specialized technology. However, the video appears not to be working.
Elite Plastic Surgery AZ has a GTmetrix score of 88% Performance and 69% Structure, giving them an overarching B score. Some recommendations that GTmetrix offers are to avoid enormous network payloads and avoid an excessive DOM size.
Elite Plastic Surgery AZ currently has a domain rating of 38, with a rough estimate of 3,233 monthly visitors.
Houston Faces website has a schedule a virtual consultation button that sits inside of a banner above their navigation. They have a bright gradient hero that leads into a text-heavy introductory section. Their surgical procedure section follows a left-right layout that includes high-quality imagery and reintroduces the same colors from the gradient.
Houston Faces has a GTmetrix score of 95% Performance and 89% Structure, giving them a total score of an A. One of the recommendations that GTmetrix offers is to avoid CSS @import.
Houston Faces currently has a domain rating of 39, with a rough estimate of 4,821 monthly visitors.
Elite Dermatology & The Oaks Plastic Surgery has a high-quality hero image with primary buttons that take you to their photo gallery and contact us section. Their menu is easy to navigate with categorized procedures, and the minimal approach keeps their first fold clean and simple.
The Oaks Plastic Surgery has a GTmetrix score of 57% Performance and 62% Structure, giving them a total score of an E. Some of the recommendations offered by GTmetrix are to avoid enormous network payloads, reduce initial server response time, and eliminate render-blocking resources.
At the moment, Elite Dermatology & The Oaks Plastic Surgery has a domain rating of 38 and organic traffic of 14,984 per month.
Sieber Plastic Surgery’s website follows a darker color scheme with gold accent colors. Their hero section consists of simplified elements and primary buttons that direct you to schedule a consultation, view a gallery, and call. They include a chatbot as well as an accessibility plugin for their users.
Sieber Plastic Surgery has a GTmetrix score of 91% Performance and 95% Structure, giving them a total score of an A. Some of the recommendations offered by GTmetrix is to avoid an excessive DOM size and properly size images.
At the moment, Sieber Plastic Surgery has a domain rating of 41 and organic traffic of 4,963 per month.
SF Bay Area Plastic Surgery’s website has a hero with a moving video that captures your attention upon loading into their site. They offer a translate feature that allows you to change their content into a few most likely targetted languages and a feature for web accessibility.
SF Bay Area Plastic Surgery has a GTmetrix score of 93% Performance and 74% Structure, giving them a total B score. Some of the recommendations offered by GTmetrix are to avoid enormous network payloads and properly size images.
SF Bay Area Plastic Surgery has a domain rating of 23 and monthly search traffic of 981.
VIP Plastic Surgery opted for some more color on their website and alternating headlines that grab your attention. On their website, they list some social proofs in the first section below the fold and patient reviews further down on the page.
VIP Plastic Surgery has a GTmetrix score of 89% Performance and 89% Structure, giving them a total B score. According to GTmetrix their site does not have any blaring issues. However, they do recommend avoiding large layout shifts.
VIP Plastic Surgery has a domain rating of 41 and monthly search traffic of 10,862.
Andrew Smith’s website highlights a slideshow of high-quality images and an eye-catching green background. They follow up their hero with a section that highlights social proof showing logos of Los Angeles Magazine and New Beauty.
ASmithMD has a GTmetrix score of 83% Performance and 93% Structure, giving them a B score. According to GTmetrix their largest content element loads in 2.9s. The recommended time of LCP for optimal user experience is 1.2s.
Andrew Smith MD has a domain rating of 28 and monthly search traffic of 1,958.
Shafer Plastic Surgery has a beautifully simple site with some motion effects as you scroll to keep you engaged. They include social proof, patient reviews, and some of their procedures on their website.
Shafer Plastic Surgery has a GTmetrix score of 99% Performance and 85% Structure, giving them an A score. They do not have any massive issues according to GTmetrix however, they recommend considering delivering JS/CSS inline and deferring anything that is not critical.
Shafer Plastic Surgery has a domain rating of 38 and monthly search traffic of 3,957.
Bay Area Plastic Surgery has a very high-quality video in the background of its hero section. As you navigate their website you are met with several social proof and testimonial sections that help sell their services. Similar to other sites, they included a web accessibility feature to their website.
With a GTmetrix score of 92% Performance and 84% Structure, Bay Area Plastic Surgery excels in its web vitals.
Bay Area Plastic Surgery has a domain rating of 23 and monthly search traffic of 3,646.
Visage Facial Surgery has a navigation that easily directs users to all areas of their site without having to scroll through the homepage. They use a mixture of high-quality video assets as well as photos to push their message across. They highlight testimonials and their facility through video content.
With an overall GTmetrix score of a D, there are quite a few improvements to be made to maximize the user experience and SEO performance. One of the major recommendations would be to limit the time that loading is blocked by scripts.
Visage Plastic Surgery has a Domain Authority of 29 and an estimated 1,400 unique users on their website every month.
Long Island Plastic Surgical Group has an interactive website with lots of motion effects as you scroll through their homepage. They highlight their doctors and social proof within only a few folds from the top. They include an accessibility feature and a book an appointment button that follows with you as you scroll.
They score below average according to their GTmetrix score which gives them a grade of a D. Their page is build well as they score an 83% for webpage structure. However, they only score a 56% for their website performance, having most of their issues surrounding Total Blocking Time.
Long Island Plastic Surgical Group has a Domain Authority of 38 and an estimated 14,364 unique users on their website every month.
Deschamps-Braly Clinic has an extremely minimal design that features a request consultation form that follows as you scroll. Their navigation is categorized in a way that clusters relevant information without making it hard to locate what you needed.
Deschamps-Braly Clinic currently has a Domain Authority of 39 and an estimated traffic of 10,345.
Donaldson Plastic Surgery went for a very clean and bright feel with high-quality images of their staff and their facility. Using these photos adds a much more personal touch to their website while maintaining a professional and clean appearance. They include some social proof at the bottom of their homepage and a button that takes you to their video testimonials.
Donaldson Plastic Surgery has a domain authority of 41 and an estimated monthly traffic of 5,607.
Aesthetics marketing can be a tricky field to navigate but with the help of Webserv, your healthcare marketing agency, you can rest assured that your company’s aesthetics marketing materials will be up to industry-leading standards. Our team understands the complexities of modern Aesthetics and has the expertise to develop strategic campaigns that maximize results. We take the time to understand your business, products and services so that we can create effective marketing solutions tailored specifically to your desired outcomes. Take advantage of our skills and experience today by booking an introductory meeting with any questions or inquiries you may have about Aesthetics marketing services.
Plastic Surgery Web Design FAQ
What is plastic surgery website design?
Plastic surgery website design is the process of creating and developing a website specifically for plastic surgeons and their practices. These websites typically include information about the surgeon and their team, the procedures offered, before and after photos, and contact information.
Why is it important to have a good website for a plastic surgery practice?
Having a good website can help a plastic surgery practice attract new patients and provide information about the practice and procedures offered. A well-designed website can also help establish the practice as a reputable and professional business.
How can I make sure my plastic surgery website is effective?
To ensure your plastic surgery website is effective, it should be visually appealing, easy to navigate and provide useful and accurate information about the practice and procedures offered. It should also be optimized for search engines and mobile devices and include calls to action to encourage visitors to contact the practice.
What should be included on a plastic surgery website?
A plastic surgery website should include information about the practice and the surgeons, including their qualifications and experience. It should also include information about the procedures offered, including before and after photos and testimonials from previous patients. Additionally, the website should include contact information, such as the practice’s location, phone number, and email address, and a form for potential patients to schedule a consultation.
How much does a plastic surgery website design cost?
The cost of a plastic surgery website design can vary depending on the complexity of the website and the services included. Basic websites can start at a few thousand dollars, while more advanced websites with custom features can cost tens of thousands of dollars. Discussing your specific needs and budget with a website designer is best to get an accurate estimate for your plastic surgery website.
How long does it take to design a plastic surgery website?
The time it takes to design a plastic surgery website can also vary depending on the website’s complexity and the website designer’s availability. A basic website may take a few weeks to design, while a more advanced website with custom features may take several months. Discussing a timeline with your website designer is important to ensure that your website is completed promptly.
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