The Healthcare TAM Identification Agency

Get to know the customers you haven’t met yet

To end the chase after wasteful leads once and for all, it’s imperative to identify your total addressable market.

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Trusted by 200+ companies

Don’t just guess at market growth potential

Even if you have just one competitor, monopolizing all potential customers is a tall order. We hyper target your ideal customer so your marketing energies translate to sales.

Get a dedicated team

By understanding UVPs and the jobs to be done across every persona and solution, we develop paid media, content, and branding strategies that create a magnetic force between customers and your solutions.

Transparent Reporting

Knowing your numbers is the first rule to scaling. Without it the rest is just hopes and dreams

Deliverable Strategies

Leveraging our market research and persona development, we create strategies dedicated to our core deliverables.

Custom Business Assessment

Discover hidden growth opportunities

Know Your Customer

Perfect your TAM & UVPs.

Data-Driven Financial Modeling

Use LTV:CAC to inform budget allocation.

Customer-Led Strategies

Drive SQLs and Revenue, not MQLs

Grow smarter

Dreaming about the future of your product and projecting next year’s revenue can be thrilling. But nothing compares to meeting and exceeding the objective goals you put in place.

Confirm your potential market so every touchpoint is potential revenue.

Narrowing your focus to the audiences ideal for your offering saves you money and time, and turns efforts into sales.

In-depth market research

First, we take an very detailed look at the data. What are the strengths and weaknesses across your current marketing strategy? This way, we can unlock prioritization.

Ideal customer personas

We develop UVPs, JTBD, and positioning on a persona and solution level so our research is instantly actionable.

Audience segmentation

Even amongst your core audience there are sub-groups worth targeting. We help you find and own customer data to leverage across all of our channels, and target at the MQL level.

Revenue focused projections

All of our decisions, from crafting sales tools to deploying ad spend, are data-backed and measurable. Our CAC models directly impact revenue.

FAQS

Answers to common questions

What is the healthcare total addressable market (TAM)?

The healthcare total addressable market refers to the total size of the market for a particular healthcare product or service, including all potential customers and revenue sources. This market is typically evaluated based on factors such as demographics, disease prevalence, and spending patterns.

How is the healthcare TAM calculated?

The healthcare TAM is calculated by multiplying the number of potential customers by the average revenue per customer. This calculation considers both the size of the target population and the revenue potential of each customer. It also takes into account any constraints on the market, such as regulatory barriers or competition.

What are the key factors that influence the size of the healthcare TAM?

The key factors that influence the size of the healthcare TAM include the size of the target population, the prevalence of relevant diseases or conditions, the level of spending on healthcare, the availability of effective treatments, and the competitiveness of the market. Other factors such as government regulations and economic conditions can also play a role.

How does the healthcare TAM vary by region or country?

The size of the healthcare TAM can vary significantly by region or country, based on factors such as population size, disease prevalence, and healthcare spending patterns. For example, countries with higher levels of economic development may have larger healthcare markets, while countries with lower levels of economic development may have smaller healthcare markets.

How can a company use the healthcare TAM to inform its strategy?

A company can use the healthcare TAM to identify the size of the market for its products or services, and to evaluate the potential for growth. This information can help the company to develop a targeted marketing strategy, allocate resources, and make decisions about product development and commercialization. By understanding the size and potential of the healthcare market, a company can better position itself to succeed in the competitive healthcare industry.

Strategy doesn't have to feel like guesswork.

Skyrocket patient demand and exceed your revenue goals through customer insights.