NeuroStar has created an advanced treatment for mental health with TMS or Transcranial Magnetic Stimulation therapy, a non-drug treatment for major depression. TMS uses focused magnetic pulses, similar to an MRI, to reignite dormant synapses in the brain and help your brain function the way it was meant to. In Q4 2021 we partnered with NeuroStar to provide 70 co-branded landing pages and scale their local SEO.
Neurostar had a desire to dominate their local SEO markets. They partnered with us and we built out 70 co-branded landing pages and 2318 live listings. While bringing this much to market could be challenging it went as planned. Our Brand Development team worked hand in hand with our Earned and Owned team to build it right from the start.
At Webserv, we delivered outstanding results for NeuroStar by establishing a level of quality across co-branded assets. Our efforts resulted in a significant increase in revenue, a surge in leads, and a higher conversion rate of 12.52%, which is twice the average conversion rate of similar healthcare providers.
Our team developed 70 co-branded landing pages and 2318 live listings, which helped to increase our clients' visibility and attract more potential patients. Additionally, we brought in 65 marketing education calls, which allowed us to engage with our clients and help them better understand how to succeed in the digital age.
We found that people were 20% more likely to call than submit a PHQ-9 form. To maximize conversions, we included both options, which increased our average conversion rate by over 40% compared to only giving the option to call.
Our local listings gained 77,000 impressions resulting in 21,000 clicks, which contributed to a total lead count of 1440 leads during the quarter. Additionally, the local citations built in local directories like Bing, Apple Maps, Yahoo, and others helped to boost results in local and maps searches. We were only able to track 3 of the client's actual Google My Business actions, but we can reasonably assume that other clients followed a similar pattern.