NeuroStar Case Study

In Q4 of 2021 NeuroStar saw 12,000+ local SEO clicks resulting in 1440 qualified leads
Neurostar's strategy to success

The Results

1440
Qualified Leads
12.52%
Conversion Rate
21
Local Clicks

Client Overview

NeuroStar has created advanced treatement for mental health with TMS or Transcranial Magnetic Stimulation therapy, a non-drug treatment for major depression. TMS uses focused magnetic pulses, similar to an MRI, to reignite dormant synapses in the brain and help your brain function the way it was meant to. In Q4 2021 we partnered with NeuroStar to provide 70 co-branded landing pages and scale their local SEO.

The Challenge

Neurostar had a desire to dominate their local SEO markets. They partnered with us and we built out 70 co-branded landing pages and 2318 live listings. While bringing this much to market could be challenging it went as planned. Our Brand Development team worked hand in hand with our Earned and Owned team to build it right from the start.

The Solution

Webserv established a level of quality across co-branded assets for NeuroStar. Resulting in a higher conversion rate, a surge in leads, and a significant increase in revenue. Webserv developed 70 Co-branded Landing Pages, 2318 Live Listings and brought in 65 Marketing Education Calls.

With a 12.52% conversion rate that is twice the average conversion rate of similar healthcare providers. People were 20% more likely to call than submit a PHQ-9 form, however including both options increased our average conversion rate by over 40% compared to only giving the option to call.

Our local listings gained 77,000 impressions resulting in 21,000 clicks. We were only able to track 3 of the  client's actual google my business actions but we can reasonably assume that other clients followed a similar pattern. Left is a map of all the listings for clients we improved local search across the country. On the next slide the chart shows growth in clicks from google my business for the 3 tracked clients. 

The local citations built in local directories like Bing, Apple Maps, Yahoo, etc helped boost results in local and maps searches pushing the total lead count during the quarter to 1440 leads.

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