No plan is 100% foolproof or guarantees success. But having a comprehensive GTM strategy that answers the above questions can help you avoid costly flops down the road.
When going to market with a new medical device, finding the right partners can be pivotal to the success of your product. Using an experienced partner could help with the following:
In today's hyper-competitive healthcare landscape, it is not enough to know only the value your product adds to the market. You must also profoundly understand your competition and the market you're playing in.