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Southern California Sunrise Recovery Center

Southern California Sunrise Recovery Center Skyrockets with an Astonishing 2,297% ROI through SEO in 2022.
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The Results

Organic Calls in 2022
Admits from SEO in 2022
ROI from SEO in 2022

Client Overview

Southern California Sunrise Recovery Center, also known as Socal Sunrise, is a leading addiction treatment center located in Southern California. Socal Sunrise specializes in evidence-based treatment programs and holistic therapies that support individuals on their path to recovery. With a commitment to personalized care and a nurturing environment, Socal Sunrise combines traditional treatment methods with innovative approaches like aromatherapy, meditation, and yoga. They partnered with our digital marketing agency  to enhance their online visibility and generate leads, enabling them to reach and help more individuals seeking addiction treatment services.

Socal Sunrise's primary goal is to create a supportive and safe space where each person can develop a strong foundation for long-term sobriety. Their dedicated team of addiction specialists, therapists, and medical professionals provides a comprehensive range of services, including detoxification, individual counseling, group therapy, and holistic treatments. With a focus on delivering tailored treatment plans and compassionate support, Socal Sunrise strives to empower individuals to overcome addiction and regain control of their lives.


showcasing Socal Sunrises Website

The Challenge

When Socal Sunrise partnered with our digital marketing agency in 2016, they faced significant challenges that required strategic solutions to enhance their online presence and generate leads. The key challenges included:

Limited Online Visibility:

  • Low rankings for addiction treatment-related keywords in search engine results.
  • Difficulty in reaching their target audience and attracting individuals seeking addiction treatment services.
  • Inability to compete effectively with other treatment centers in the industry.

Low Website Traffic and Lead Generation:

  • Low organic traffic to their website, resulting in low lead generation.
  • Inadequate online marketing strategies impact their ability to reach and engage their target audience effectively.

Communicating Unique Value Proposition:

  • Difficulty in clearly conveying the unique value and benefits of Socal Sunrise's addiction treatment programs.
  • Need for differentiation from other treatment centers in the industry.
  • Establishing a compelling brand identity to resonate with individuals seeking addiction treatment.

Addressing these challenges required a comprehensive approach that involved strategic search engine optimization (SEO) strategies, effective lead generation tactics, and compelling messaging to create a strong online presence and attract individuals seeking addiction treatment services.

The Solution

To address Socal Sunrise's challenges, our agency developed a tailored SEO strategy and implemented various tactics to improve its online presence and lead generation.

Tailored SEO Strategy

We conducted comprehensive keyword research to identify high-volume and high-converting keywords relevant to addiction treatment. This research allowed us to optimize the website's content effectively. We created a mix of shorter-form content, such as blog posts addressing specific addiction-related topics, and longer-form resource pages that provided in-depth information about addiction treatment options, the recovery process, and various holistic therapies offered at Socal Sunrise.

To enhance user engagement, we incorporated interactive components on resource pages, including quizzes, infographics, and videos. These interactive elements not only improve user experience but also increased on-site engagement metrics, such as time spent on the website and pages per session.

We also implemented on-page optimization techniques, including keyword optimization, meta tags, and structured data markup, to improve the website's visibility in search engine results.

Shift in Approach

Recognizing the significance of backlinks in SEO, we adjusted our approach to focus on building a strong referring domain and backlink profile. Through thorough competitor analysis, we identified authoritative websites and influencers in the addiction treatment industry. Leveraging outreach campaigns, we secured guest blogging opportunities, interviews, and partnerships with these industry influencers to acquire high-quality backlinks.

Furthermore, we collaborated with industry experts to develop thought leadership content, such as white papers and research studies, establishing Socal Sunrise as a trusted source of information within the addiction treatment space.


View of historical referring domains view of historical keyword data

Call Tracking and Performance Analysis

Working closely with the admissions team at Socal Sunrise, we implemented call tracking using CallRail to accurately measure the number of calls, admissions, and referrals generated through organic search. The call tracking data revealed the significant impact of our SEO efforts on lead generation and conversion rates.

Results from Call Tracking:

  • Total Calls from Organic Sources: Through our SEO strategies, Socal Sunrise received an impressive 3,152 calls from individuals seeking addiction treatment services.
  • Admissions: Out of the calls generated, 85 individuals were admitted to Socal Sunrise for treatment, reflecting the effectiveness of our lead-generation tactics.
  • Referrals: Additionally, our SEO efforts resulted in 150 referred out from Socal Sunrise, indicating the trust and recognition gained through our online marketing strategies.


breakdown of calls via organic sources


The call tracking data served as a valuable metric in assessing the success of our SEO campaign, providing tangible evidence of the increased interest and engagement generated through organic search channels.


Return on Investment (ROI)

Calculating the ROI is crucial in assessing the effectiveness of the marketing campaign. We determined the ROI by dividing the revenue generated from our SEO efforts by the marketing investment. In the case of Socal Sunrise, we achieved an impressive ROI of 2,297%

This means that for every dollar invested in marketing, $22.97 was generated in revenue.


Results and Conclusion

Through our strategic and tailored SEO approach, Socal Sunrise experienced significant improvements in its online visibility, website traffic, lead generation, and revenue. The collaboration between Socal Sunrise and our digital marketing agency resulted in:

  • A substantial increase in organic website traffic and search engine rankings.
  • Improved lead generation, with a significant number of calls, admissions, and referrals attributed to organic sources.
  • An exceptional ROI of 2,297%, demonstrating the success and effectiveness of the SEO campaign.

The results highlight the value of a well-executed digital marketing strategy in driving meaningful outcomes for addiction treatment centers. Socal Sunrise's case serves as a testament to the power of SEO in reaching a target audience, establishing credibility, and generating revenue.

While it is essential to set realistic expectations and understand that significant growth may not be realized within a short time frame, the results showcased in this paper emphasize the value of investing in long-term marketing initiatives in the behavioral health sector. We recommend that you read our article on "Why Addiction Treatment Marketing is so Difficult".

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