Healthcare Marketing
The healthcare sector has experienced substantial transformation over the past decade, with a notable shift in marketing strategies for products and services. Previously, conventional advertising mediums like print and television dominated, but the internet's expansion has enabled more personalized marketing through channels such as search engines, websites, blogs, and social media.
Healthcare marketing is a niche field that necessitates a blend of marketing expertise and comprehensive knowledge of the healthcare sector. It encompasses promoting healthcare products, services, and facilities to diverse audiences, including patients, healthcare professionals, and the general public.
To help businesses identify the ideal agency for their needs, we have curated a list of the top 35 healthcare marketing agencies based on our research and evaluation process. These agencies provide a variety of services, such as market research, campaign creation, content development, and market trend analysis. Some may also concentrate on particular niches like pharmaceuticals or medical devices.
When choosing a healthcare marketing agency, it's crucial to consider factors like industry experience, specialized knowledge, service offerings, client portfolio, case studies, responsiveness, communication, and pricing. By thoroughly assessing these aspects, businesses can select an agency that aligns with their specific objectives and requirements.
Description: Webserv is a performance marketing agency that has seen significant growth and specializes in the healthcare industry. They use a unique approach that involves market research, personalized advertising, and data-driven financial modeling to reach and engage with their audience effectively. This approach allows them to measure and scale results in a way that sets them apart from the competition.
Services: Paid Media, SEO, Branding & Positioning, Conversion Rate Optimization, Go To Market Strategy, Market Research
Location: Irvine, California
Case Studies: NeuroStar, Earlens, New Method Wellness
Description: Real Chemistry strives to promote better health outcomes in the current environment by working with firms that want to revolutionize healthcare. They bring forth commercial, clinical, and corporate solutions that emphasize patient-oriented objectives through data-driven tools, advanced technologies, and impactful creative ideas.
Services: Advertising, Data & AI, Integrated Marketing Communications
Location: San Francisco, California
Case Studies: Not Specified
Estimated Revenue: $367,600,000
Description: Digital Silk strives to grow brand recognition and success in the digital space. They drive to create custom B2B and B2C websites that not only perform optimally, but also generate meaningful results for our clients through a proactive approach and streamlined execution.
Services: Digital Strategies, Branding, Web Design, App Development, SEO, Paid Media, Content Marketing
Location: Miami, Florida
Case Studies: Knopp, SNP Therapeutics
Estimated Revenue: $20,100,000
Description: REQ specialize in providing comprehensive brand management services as well as a wide range of digital marketing, advertising, and public relations solutions. They offer strategies and services such as SEO, SEM, email marketing, social media, drawing on their collective expertise from multiple industries.
Services: Brand Strategy, Advertising, Public Relations, Digital Advocacy, Data & Analytics
Location: Washington, DC
Case Studies: Health Net, PhRMA
Estimated Revenue: $23,400,000
Description: Cardinal Digital Marketing is a healthcare performance marketing agency that has grown from a 2-person SEO business to a team of more than 60 passionate and results-oriented professionals. They offer multi-location healthcare groups the power of our proven strategies, data-driven tactics, and relentless commitment to achieving real growth.
Services: SEO, Advertising, CRO, Web Design, Data Analytics, Reputation Management
Location: Atlanta, Georgia
Case Studies: Vital Skin Dermatology, Smile Doctors
Estimated Revenue: $7,500,000
Description: Practice Builders was founded in 1979 with the goal is to help practices grow and succeed by enabling them to attract, engage, and convert new patients. They have connected more than 16,000 healthcare practitioners with patients across North America.
Services: Branding, Lead Generation, Web Design, SEO, Social Media
Location: Durham, North Carolina
Case Studies: Not Specified
Estimated Revenue: $15,900,000
Description: CMI Media Group is a full-service media agency with 30+ years of successful marketing experience that connects clients to their ideal audiences through targeted therapeutic areas, enabling them to elevate health by leveraging the power of connected conversations and data-driven strategies.
Services: Strategy and Planning, Search, Social Media, Data and Analytics, Media Buying
Location: Cherry Hill, New Jersey
Case Studies: Not Specified
Estimated Revenue: $259,200,000
Description: Digitas Health is a global connected-health agency that provides revolutionary solutions to healthcare brands, enabling them to create meaningful impact through life-changing work and drive business growth.
Services: Branding, Data and Analytics, Product Design, Agile Content, Fluid CRM
Location: Philadelphia, Pennsylvania
Case Studies: Not Specified
Estimated Revenue: $41,200,000
Description: Abelson Taylor has extensive experience in driving successful brand engagement and ROI-driven strategies at critical healthcare decision points.
Services: HCP Communication, Patient Communication, Direct To Consumer, Product Launches
Location: Chicago, Illinois
Case Studies: Soliris
Estimated Revenue: $89,400,000
Description: Healthcare Success specialize in providing comprehensive marketing and advertising services, aiming to help them grow their patient base and strengthen their brand identity.
Services: SEO, Paid Search, Web Design, Branding, Content Marketing, Reporting & Analytics
Location: Irvine, California
Case Studies: Mountain View Medical Center, Boston Pain Care
Estimated Revenue: $6,200,000
Description: CG Life strives to create powerful and engaging marketing and communications initiatives that leverage the latest breakthroughs in life science and healthcare to empower people and improve animal lives.
Services: Market Intelligence, Brand Strategy, Public Relations, Creative, Content Marketing, Paid Advertising
Location: Chicago, Illinois
Case Studies: Not Specified
Estimated Revenue: $32,700,000
Description: Saatchi Wellness strives to make the world a better place by utilizing creativity and innovation to empower audiences through strategic partnerships, unlocking the potential of people, and delivering brands with an advantageous edge.
Services: Launch Expertise, Data Sciences & Analytics, Creative, Customer Experience
Location: New York, New York
Case Studies: Walmart, Takeda
Estimated Revenue: $53,400,000
Description: IPG Health is global network of over 20 full-service agencies and 18+ specialized units, that strive to use creativity, digital channels, technology, and data to drive better health outcomes.
Services: Full Service AOR, Medical Communications, Branding, Strategic Business Consulting
Location: Not Specified
Case Studies: Eyedar, Laura Hyde Foundation
Estimated Revenue: $7,600,000
Description: Practis Inc provides comprehensive digital marketing solutions to clients across the healthcare industry, ranging from individual healthcare providers to major national organizations
Services: SEO, Social Media Marketing, Website Design, Email Marketing, Listings Management
Location: Charlotte, North Carolina
Case Studies: Medtronic, Coloplast
Estimated Revenue: $4,300,000
Description: Elevation specialize in providing unique, informed support to businesses of all sizes in various industries from technology to agriculture, healthcare, and construction.
Services: Account Based Marketing, Branding, Creative, Development, Lead Gen, Public Relations
Location: Gilbert, Arizona
Case Studies: SCP Health, Pfizer
Estimated Revenue: $6,800,000
Description: Evoke is an innovative and comprehensive platform that unites experienced professionals to create meaningful human experiences surrounding health.
Services: Creative, Communications, Data Science, Experience, Media
Location: Boston, Massachusetts
Case Studies: Not Specified
Estimated Revenue: $38,700,000
Description: Precision Effect evolved from a healthcare ad agency into agents of change that strive to elevate the standard of care.
Services: Social, Public Relations, Media, Productions
Location: Bethesda, Maryland
Case Studies: Not Specified
Estimated Revenue: $22,700,000
Description: Ogilvy Health strives to bring about strong transformation through powerful and innovative concepts that help foster meaningful connections with clients.
Services: Brand Development, Intelligence and Strategy, Public Relations, Market Access
Location: New York, New York
Case Studies: Abbvie, Bristol Myers Squibb
Estimated Revenue: $26,100,000
Description: Razorfish Health pioneer modern medicine, enabling doctors and patients to benefit from more effective treatments, ultimately promoting a healthier future.
Services: Early-Stage Development Strategy, Next Gen P2P, Campaign Development, Launch Strategy
Location: New York, New York
Case Studies: Alnylam, Roche
Estimated Revenue: $49,900,000
Description: Intrepy has an extensive background in the medical industry and brings a wealth of data-backed experience to the table.
Services: SEO, PPC, Web Design, Marketing Automation, Graphic Design
Location: Orlando, Florida
Case Studies: Perlow Urology, Nore Women's Health
Estimated Revenue: $4,600,000
Description: Area 23 strives to go beyond the typical agency slogans and provide real, innovative solutions that break down barriers in healthcare.
Services: Full Service Marketing
Location: New York, New York
Case Studies: Astra Zeneca, Allegan Aesthetics
Estimated Revenue: $87,300,000
Description: Levo Health is a specialized healthcare advertising and consulting firm that helps medical organizations reach their goals through creative branding, data-driven campaigns, and HCP/D2P promotion activities.
Services: Web Development, Social Media Management, SEO Content, Branding
Location: Tampa, Florida
Case Studies: Not Specified
Estimated Revenue: $12,500,000
Description: HDMZ is an integrated marketing agency with a special focus on life science research, biotechnology, biopharmaceuticals, medical devices, software and digital health.
Services: Branding Strategy, Creative, Digital Marketing, Public Relations, Web Development
Location: Chicago, Illinois
Case Studies: Nektar, Thermo Fisher Scientific
Estimated Revenue: $28,300,000
Description: PHM is a media agency in the health and wellness industry, boasting DTC and HCP expertise that's unmatched by any other company.
Services: Full Service Marketing
Location: Philadelphia, Pennsylvania
Case Studies: Not Specified
Estimated Revenue: $10,800,000
Description: SPM Marketing has more than three decades of helping people understand the distinctions in healthcare so they can make informed decisions.
Services: Creative & Content Development, Search Engine Marketing, Branding & Strategy, Web Development
Location: Chicago, Illinois
Case Studies: Emory Healthcare, UNC Healthcare
Estimated Revenue: $16,200,000
Description: H4B Chelsea are dedicated to revolutionizing healthcare and wellness communications by consistently delivering creative and thought-provoking work.
Services: Advertising, Marketing Strategy, Branding and Design, Marketing Access, Public Relations
Location: New York, New York
Case Studies: Amgen, Pfizer
Estimated Revenue: $109,500,000
Description: Harrison and Star is a leading global healthcare marketing agency, providing clients with tailored promotional campaigns designed to reach medical professionals.
Services: Customer Experience Planning, User Experience, Social and Community Management, Technical Strategy and Development
Location: New York, New York
Case Studies: Hyacinth, Genentech
Estimated Revenue: $77,400,000
Description: Dentsu Health provides tailored strategies and services that help brands unlock new pathways for growth and success in the health sector.
Services: Strategic Consulting, Media, Creative, Analytics, and more.
Location: London, United Kingdom
Case Studies: Harvard Pilgrim Healthcare, Multiple Myeloma (MM) Treatment
Estimated Revenue: $8,300,000,000 (dentsu.com)
Description: Ten Adams provides hospitals and health systems with powerful branding and marketing solutions to help increase revenue and optimize service delivery for the people in their communities.
Services: Strategy, Branding, Digital Marketing, and more.
Location: Evansville, Illinois
Case Studies: Kettering Health, Trinity Health
Estimated Revenue: $7,100,000
Description: Relevate Health specializes in developing comprehensive solutions for pharma and biotech clients, through data analysis, HCP engagement tools, and more.
Services: Video Production, Creative, Strategy, Analytics, SEO, and more.
Location: Cincinnati, Ohio
Case Studies: PLX Pharma
Estimated Revenue: $12,000,000
Description: RNO1 partners with forward-thinking, innovative brands to help them make an impact and build a loyal customer base through creative, effective strategies.
Services: Branding, Website/App Development, Web3 Experience Design, and more.
Location: Redwood City, California
Case Studies: Airbnb, Healto
Estimated Revenue: $900,000
Description: Dudnyk is a specialized healthcare advertising agency that offers unique perspectives and imaginative solutions for rare diseases.
Services: Advertising, Branding, and more.
Location: Horsham, Pennsylvania
Case Studies: Cinryze, sAML
Estimated Revenue: $20,300,000
Description: RUNNER Agency is a full-service healthcare marketing agency located in Dallas, Texas, that provides reliable solutions for companies looking to expand their reach.
Services: Paid Media, Inbound Marketing, Branding, Website Development, and more.
Location: Dallas, TX
Case Studies: Texas Surgical Hospital, Global Surrogacy Inc.
Estimated Revenue: $3,800,000
Description: Quaintise is an experienced healthcare marketing and branding agency committed to delivering results with precision.
Services: Advertising, Brand Strategy, Inbound Marketing, Public Relations, Website Development
Location: Santa Monica, California
Case Studies: Hazelden Betty Ford, UCLA Health
Estimated Revenue: $47,000,000
Description: CDM London specializes in driving impactful, sustainable change that can transform the trajectory of a brand.
Services: Advertising, Brand Marketing
Location: London, United Kingdom
Case Studies: Pfizer, Bayer
Estimated Revenue: $21,400,000
All of these agencies have invaluable experience in the healthcare industry that can help businesses achieve their goals. With so many options available, it can be difficult to decide which agency is best suited to meet your needs but by researching each company you can find an agency that provides the perfect balance of services to optimize your marketing efforts.
In particular, some honorable mentions include NoGood, HCB Health, Parker White, and Waxcom.
Services: SEM/PPC, CRO, SEO, Content Marketing, Email Marketing, Video Marketing, SMS Marketing, Performance Branding
Services: Strategic Planning, Campaign Development, Brand Identity, HCP Branding, Social Media, Analytics
Services: Brand Strategy, Creative, Website Design & Development, Social Media, Digital Marketing
In the healthcare industry, different industries, such as aesthetics, behavioral health, medical devices, hospitals, and pharmaceuticals, have their own unique marketing needs and challenges. Healthcare marketing agencies can help these industries create and execute comprehensive marketing strategies to effectively communicate their value proposition to the target audience.
For example, a medical device company may hire a healthcare marketing agency to develop a marketing campaign that positions their product effectively, communicates the benefits to the target audience, and drives sales growth. By working with a healthcare marketing agency, the medical device company can stay up-to-date with changing customer preferences, conduct market research, and identify new opportunities.
Overall, healthcare marketing agencies play a vital role in helping healthcare organizations reach their business goals by providing expert marketing services that are tailored to their specific industry and audience.
Selecting the right healthcare marketing agency is essential for any business that wants to gain an advantage in a competitive marketplace. Taking into account factors such as industry experience, specialized expertise, service offerings, client portfolio, case studies and cost are important factors to consider when selecting an agency.
By taking the time to evaluate these details carefully, businesses can ensure their chosen agency meets their needs and can deliver the desired results. Choosing the right agency can be challenging, make it easy with our 10 step guide.
We recommend that you cross-reference our list with the list provided by Limeup. Limeup provided a list of marketing agencies healthcare specialists, which provides some additional information about hourly rates, social media rank, etc.
Ultimately, with the right healthcare marketing agency by your side, you can develop effective campaigns that will help boost your brand’s visibility and reach more customers than ever before.
A healthcare marketing agency is a specialized marketing firm that helps healthcare organizations promote their products or services through various marketing strategies.
Healthcare marketing agencies offer a variety of services such as brand development, digital marketing, social media management, content creation, market research, public relations, and advertising.
Healthcare organizations need a marketing agency to help them stand out in a competitive industry, increase brand awareness, generate leads, and ultimately increase revenue.
Healthcare marketing agencies specialize in the unique needs and regulations of the healthcare industry, such as HIPAA compliance, patient privacy, and medical terminology.
Yes, healthcare marketing agencies can work with a wide range of healthcare organizations, including hospitals, clinics, medical practices, pharmaceutical companies, and medical device manufacturers.
Healthcare marketing agencies use various metrics to measure the success of their campaigns, such as website traffic, social media engagement, leads generated, and revenue growth.
Healthcare marketing agencies are well-versed in healthcare regulations, such as HIPAA and FDA guidelines, and ensure that their marketing strategies comply with these regulations.
The cost of healthcare marketing agency services varies depending on the scope of the project, the level of expertise required, and the agency's pricing model. Some agencies charge a flat fee, while others charge hourly rates.
Healthcare organizations should choose a marketing agency that has experience in the healthcare industry, a proven track record of success, and a deep understanding of the organization's goals and target audience.
Healthcare organizations can handle marketing in-house, but it requires a team with the necessary skills and resources. Outsourcing to a healthcare marketing agency can provide access to specialized expertise and save time and resources.
