Strategy
Part of any successful ecommerce site is its tools.
Ecommerce marketing tools come in all shapes and sizes—from automation and analytics to email campaigns and user experience—and these tools can help your brand grow and meet your business goals.
We know how busy you are with running your ecommerce store, so, to help you out, we’ve put together a comprehensive list of 19 of our favorite digital marketing tools that are sure to help your ecommerce business run as smoothly as possible.
Let’s dive in:
It’s always a good idea to begin with the basics—and in this case, it’s with analytics.
Chances are, you’re already utilizing Google Analytics—and if you’re not, then you definitely should be.
This tool allows users to measure their advertising ROI as well as track their Flash, video, and social networking sites and applications. It can also help you see how your campaigns, content, market, products, and more are performing.
Overall, Google Analytics can help you make better business decisions, from more accurately pinpointing your target audience to seeing what aspects of your online business need reassessing.
This tool, founded by Neil Patel, helps users gain a better understanding of their existing customers and their customers’ behaviors.
With Kissmetrics, you can get answers to analytical questions such as:
Gathering this information will allow you to make better decisions for your customers, marketing strategies, and your online store.
SixAds is a tool that allows you to partner up with other eCommerce stores in order to gain quality traffic from their site.
Your store will be promoted on other SixAds users’ shops that have a similar target audience as you, and theirs will be promoted on yours.
This is a great tool for businesses that are just starting out and are trying to generate more traffic.
As an eCommerce business owner, you already know that all of your important data is measurable.
Cyfe is a tool that helps you create an all-in-one dashboard to house all of your business’ data. With Cyfe, you can visualize and monitor your business on a real-time dashboard that collects your analytics, marketing, sales, social media, and support data altogether.
This software allows you to optimize your prices to a more competitive level.
Prisync’s main solutions include:
Prisync allows users to take a closer look at their competitors, helping to increase sales growth and profit margins by revealing competitor’s tactics and prices.
Exit Bee uses behavioral psychology to target potential customers in order to decrease abandoned carts and increase email subscription and conversion rates.
Its smart exit ads target potential customers before they leave your site (Exit Bee claims this will increase CTR by 30%, with zero accidental clicks and a 99% viewability rate).
And Exit Bee’s on-site retargeting works by targeting and analyzing each site visitor and using this information to create custom messages based on their behavior.
Some familiar faces in Exit Bee’s portfolio include CNN and Estee Lauder.
This tool is a growth platform for ecommerce businesses that tracks on-site visitor behavior and delivers sales and marketing performance insights in order to optimize product management, CRO, marketing spend and ROI.
Its customer database provides a comprehensive view of individual customer journeys and segmentation to find certain customer groups. This data is then integrated with email functionalities for driving repeat sales.
If you’re looking for a tool that utilizes sequential testing to observe performance over time, we recommend using Optimizely Analytics’ Stat Engine.
Used by companies such as Gucci, Sonos, Microsoft and Whole Foods, Optimizely Analytics offers 5 ecommerce-specific tools that can help users:
All of these tools can help users find the messages, creative elements and CTAs that work.
Neatly takes organization to a level that even Marie Kondo would approve.
It integrates all of your favorite tools into one convenient, easy-to-use dashboard and helps you organize your schedule.
Neatly also helps users set and track goals, deliver marketing insights and monitor all KPIs—all on one dashboard!
Spend more time running your business and less time with tedious tasks; utilizing automation tools will help you run your business more efficiently (without the hassle and the headache).
HubSpot is a marketing software that provides all-in-one services aimed at driving success to your ecommerce business.
Its services are split into four main hubs:
Although the software wasn’t originally built for eCommerce, HubSpot’s eCommerce Bridge closes that gap and creates more opportunities for connections and integrations with online stores.
Rather than ditching your current tools for a more holistic hub, try using Zapier to allow them to communicate with each other.
Zapier lets users integrate their web apps to one another by selecting a trigger and a responsive action, allowing you to create an easy opportunity for automation despite how busy you are running your eCommerce business.
This automation tool helps eCommerce brands with their array of apps built to be quick, user-friendly, and effective.
StoreYa apps include:
The apps have been used by companies such as Disney, Harley Davidson, and Ben & Jerry’s, and StoreYa is a partner with Google, Facebook, and PayPal.
Another aspect to take into consideration is tools that help you achieve your desired level of customer engagement.
It’s never been easier to build brand loyalty or create a winning loyalty program. Smile.io allows you to build a loyalty program that’s easy for your customers to engage with while still maintaining a fun shopping experience.
It offers three ways for your customers to engage with your brand:
Another perk of this tool is that it helps retain your customers while reducing dependency on ads; it’s a win-win!
Grow your brand through word-of-mouth with ReferralCandy; this tool helps you reward your loyal customers for referring your ecommerce site to others.
A referral program is a must for every ecommerce store: not only does it help spread your brand by word-of-mouth, but it also helps you build a stronger bond with your existing customers as well.
ReferralCandy allows you to quickly and easily create an exciting referral program with your own branding colors and elements. Plus, the tool can integrate with your current marketing stack as well.
LoyaltyLion is a software that allows you to create a loyalty program and reward your loyal customers for performing specific actions—and you can get creative with whatever those actions and rewards are.
It could be anything from signing up to a newsletter or following your account on Instagram, and you can incentivize these actions with five types of rewards:
You can also add tiers to your loyalty program as well to further incentivize your customers.
Harness the power of social proof with Fomo, an app that populates a customized notification on a site visitor’s screen whenever anyone on your site takes a specific action.
These actions could be placing an order, subscribing to a service or even rating your brand.
Seeing that someone else has made a purchase could be a deciding factor in your potential customer’s order—showcasing how a simple act of providing social proof can amp up your sales.
An upselling and cross-selling app from Beeketing, Personalized Recommendation helps boost sales by making personalized product and service recommendations for your site visitor based on their purchase history and browsing habits.
Whether in your brick and mortar or on your ecommerce site, upselling is the simplest, easiest way to increase the volume of a sale, and Personalized Recommendation allows for five different ways of doing this:
This may be one of the easiest ways to instantly increase a sale.
One of the easiest ways to communicate with others is via text. Take a look at a few of our favorite options:
MobileMonkey is one of the greatest tools available for chat marketing. It gives you the ability to chat across multiple channels including SMS, social media, website chat, and more all from one clean dashboard.
MobileMonkey has the ability to automate many marketing and sales tasks while taking advantage of the high response and conversion rates in conversational marketing.
This tool is a text-marketing must: it provides users the ability to contact multiple people about special offers, promotions, alerts, and notifications as well as have one-on-one interactions for customer service and lead generation.
You can also use EZ Texting to connect with your workforce and send out payment reminders as well.
This conversational marketing tool allows multiple conversations to be conducted on your site at the same time.
Drift helps you drive more sales while expending less energy with its four different platforms:
As an added bonus, using Drift will open up more of your time and your employees’ time to other aspects of your business while still offering your customers a great user experience.
Any and all of these tools can help you run your ecommerce business more smoothly, but if you need any extra assistance, we’re here to help.
Request a proposal today to see how we can help you grow your ecommerce business!
[Updated on June 26th, 2023]
Popular e-commerce marketing tools include platforms like Mailchimp, HubSpot, and Google Analytics, which offer features like email marketing, customer segmentation, and automation to help businesses reach and engage their target audience effectively.
E-commerce marketing tools can benefit your business by enabling you to streamline your marketing efforts, optimize customer targeting, automate repetitive tasks, and track important metrics, leading to improved customer acquisition, retention, and overall growth.
Yes, e-commerce marketing tools cater to businesses of all sizes. Many tools offer affordable pricing plans and scalable features, making them accessible and beneficial for small businesses seeking to enhance their online marketing strategies.
Absolutely! E-commerce marketing tools often provide functionalities like SEO optimization, social media integration, and content creation, empowering businesses to attract more targeted traffic to their website and increase visibility.
