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Showing 122 Thought Leadership Articles
ctm implementation

CallTrackingMetrics for Treatment Centers: Implementation Playbook

Jim Malcom

23 Jul 2026
the alpha prefix decoder

The Alpha Prefix Decoder: How BCBS Home Plan Sets Your Rate

Jim Malcom

22 Jul 2026
the reimbursement gap

The Reimbursement Gap Between VOB and Admit

Jim Malcom

21 Jul 2026
when your crm and reporting disagree

Why Your CRM Says 20 Admits and Your Reporting Says 15

Jim Malcom

20 Jul 2026
the 10 element paid lp checklist

10 Elements Every Treatment Center Landing Page Needs

Keaton Nalle

20 Jul 2026
one prompt many subqueries one assembled answer

Compound Prompt Content: Writing Behavioral Health Content for AI Mode’s Multi-Faceted Queries

Trevor Gage

17 Jul 2026
the may 2026 core update didnt punish location pages

The May 2026 Core Update and Behavioral Health SEO: Why Templated Location Pages Got Hammered

Trevor Gage

17 Jul 2026
the expert advice block

How Treatment Centers Now Compete for the ‘Expert Advice’ Block in Google AI Overviews

Trevor Gage

16 Jul 2026

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