Let’s say that, per month, your website has 10,000 visitors which generates 100 leads, and out of these leads come 10 customers (each month).
Let’s find your visitor-to-lead conversion rate:
(100 Leads ÷ 10,000 Visitors) x 100 = 1%
Your website’s visitor-to-lead conversion rate is 1%.
Now, let’s say you want to increase your number of customers: You could aim to amp up your visitors to 20,000 per month, which could hypothetically double your leads and your customers, but your efforts would be better spent in using CRO tactics to double your conversion rate from 1% to 2% instead.
This is a safer, more efficient, and more economical way to double your sales and leads from your existing 10,000 visitors.