PLASTIC SURGEON SEO

Optimization With Precision

For plastic surgery practices, SEO is a powerful digital marketing tool that allows you to create an impactful online presence that attracts new patients, drives revenue and nurtures relationships with current clients.

Optimized for Success

As a plastic surgeon, there are specific SEO tactics that you can incorporate into your digital marketing strategy that will give your brand that extra edge over your competitors. This includes generating higher rankings in local and organic search results in order to reach more prospective patients.

Begin With Keyword Research

Start planning your SEO strategy with a deep dive into discovering which keywords and terms work best for your practice and specialties. This includes:

Informative terms for searchers who are looking for more information about your services; typically great blog topics
Purchasing terms for searches with purchasing intent
Brand terms, which are keywords that contain your brand name or other trademarked terms
Competitor terms, which are your competitors’ branded or trademarked terms

You will also want to look into the best customer consideration topics, decision stage topics, long-tail keywords and local keywords.

Take a Look at Your Competitors

While it’s always a good idea to keep an eye on the competition, part of your SEO strategy should be taking the time to study different aspects of your competitors’ SEO strategies.

Competitor analysis is a useful tool for perfecting and growing your plastic surgery practice’s marketing strategy—failure to examine this is a missed opportunity to gather a lot of important information.

A plastic surgery competitor analysis goes over your competitors’ content marketing (email, social media, promotions, etc.), services and customer satisfaction, target audience, source of funding, business model, strengths and weaknesses.

Once you gather data on keywords and perform an analysis on your competitors, it’s time to use this information to optimize your site.

Prep Your Pages

Every website needs on-page SEO to rank well, but you need to implement what works specifically for plastic surgery web design. A winning plan for optimizing plastic surgery sites is three-fold:

Create high-quality content that establishes your practice as an authority in the field
Utilize current HTML practices and optimize your photos for image search
Construct your website in a way that is SEO- and user-friendly

On-page search engine optimization is crucial for attracting site visitors organically, but once they’re on your site, you need them to learn more about your practice and contact you. This is where conversion optimization comes into play.

Optimize for Conversions

Don’t stop after creating high-quality content, designing a premium site and planning an effective SEO strategy—it’s important for these internet marketing measures to produce future patients.

Keep a close eye on conversion factors such as:

Analytics: See what’s performing well and what needs to be improved upon
Advanced Page Design: Guide visitors’ attention to a specific area of your web page in order to influence their interaction with a form or phone number
Content: Help potential patients find answers to their questions and learn more about your practice
Heat Mapping: Track site visitors’ actions in order to improve user experience

But great SEO for plastic surgery doesn’t stop there; it should go beyond on-site strategies.

Think Outside the Page

Conversion optimization drives site visitors to take desired actions, and on-page optimization attracts site visitors through SEO practices on your website.

But not all optimization takes place on-site.

Off-page optimization plays a huge role in your SEO campaign. There are a lot of practices to take into consideration, but for plastic surgery websites, it’s especially important to focus on the strength of your domain name, building backlinks and studying your social metrics (if applicable).