Site architecture can offer visitors better browsing experiences and bring you a stronger web authority. The stronger your site’s structure is, the better. You could have the greatest content in the world, but if your site is slow and outdated, you’re not going to be doing yourself or your visitors any favors.
Remember: it was an architectural flaw that eventually led to the defeat of the Death Star. Now, we’re not saying that your website is a weapon of mass destruction, but if you want to build an empire and take over the industry, the delivery system for your brand matters! Here are some site architecture elements that will affect your on-page SEO:
Sometimes the where is as important as the what. Not only do you want to create high-quality, SEO-friendly content, but you also want to give it a prime spot on your site as well. Typically, content that’s located in the main body text holds more importance than an alternative position like a sidebar. This becomes a big factor for mobile formatting, especially since portions of the page aren’t as visible as they are on desktop.
Keeping your page URLs simple will help search engines and readers be able to digest the information better. When writing SEO-friendly URLs, try to: use one or two keywords (don’t keyword-stuff!), use HTTPS (Google uses it as a positive ranking factor) and remove unnecessary words. Not only will it look a lot cleaner, but it will help you keep your site hierarchy consistent as your site grows with internal pages like blog posts and subpages.
Placing internal links on your page is the equivalent of giving your site visitors the ability to use lightspeed to jump to other parts of the galaxy. Ok—it’s not that cool—but they’ll definitely help navigate them to other important pages on your site. Offering internal links prompts your site visitors to stay on your site longer, which tells search engines that your site is helpful and valuable. Plus, the longer someone is on your site, the more time the search engine has to crawl and index your pages, which lets the search engine absorb more information. This could potentially lead to a higher SERP ranking.
Selecting a web hosting service, site theme and design that mobile users can read and navigate is crucial. Even for desktop searches, Google has begun favoring sites that are optimized for faster mobile speeds and mobile responsiveness. To see where your site currently stands, check it on Google’s Mobile-Friendly Test.
Repeat after us: site speed matters for on-page SEO. And this goes for mobile viewing or desktop viewing. We know we spend a lot of time talking about how to keep search engines happy, but user experience is the true motivation—for bots as well. If a site’s user experience is slow and poor, it’s not going to rank very high, and that’s because people aren’t going to stick around for a tedious loading screen. Your site speed affects your conversions and ROI, so it’s important to check on it regularly (you can use Google’s PageSpeed Insights for this).