Contact forms are one of the most important elements of a website. They provide a way for visitors to get in touch with the site owner, while also collecting information or gathering feedback. Many sites include a contact form as an afterthought. However, they are a powerful tool for driving conversions and building relationships with customers.
When used correctly, contact forms can help businesses capture leads and build trust with potential customers. Contact forms can also establish businesses as experts in their respective fields. Contact forms can also be used to gather customer feedback or conduct market research.
But not all contact forms are created equal. If you want your forms to generate submissions, you need to follow some best practices. This article will discuss what those are and how you can implement them on the websites you work on.
What is a Form Design, and Why Does It Matter?
Form design is the process of designing and creating forms. It involves creating the structure and layout of the form, as well as adding input fields, buttons, and other elements. The goal of form design is to create a form that is easy to use and understand. This is so users can quickly and easily submit the information your clients need.
Good form design is essential for any website or application that collects information from users. By carefully designing your forms, you can make sure that your clients are getting the information they need. At the same time, you can also provide a positive user experience. By providing a positive user experience, site visitors may be more likely to complete and submit a contact from.
Contact Form Design Best Practices
The design of your contact form is critical to its success in generating leads for your business. There are a few key best practices to keep in mind when designing a contact form. Utilizing these best practices will ultimately help convert visitors into leads. They include the following:
Design the Correct Layout
Ensure your forms have the right layout. The correct layout provides a comforting sense, a good reference, and eliminates unnecessary confusion. There are multiple considerations to keep in mind for the layout of a contact form.
- Use a clear, legible font
- Don’t use multiple columns in the form
- Assign a single question for each row
- Choose the field size to fit the approximate answer length.
- Put form field labels above or on the right of the input field
- Position the form properly, so it’s easy to find or access
Don't Use Form Killing Fields
Some form-filling fields discourage submissions. Phone number, address, and Captcha are common examples of fields that reduce conversion rates.
CAPTCHA should be avoided whenever possible. While it’s 88% effective at preventing spam, it can reduce conversions by 3.2% and increase completion time by 9.8 seconds. So instead of using CAPTCHA, you can go for alternative form fields that can detect a spam bot. If CAPTCHA is absolutely necessary, make sure it is as user-friendly as possible.
Asking for additional information, such as phone number or date of birth, will only frustrate users. According to one study, forms with a phone number field resulted in 37% abandonment. However, labeling the phone field as optional doubled the conversions.
Address fields can also frustrate users. Many people do not like disclosing their location on a web form. They may be more likely to abandon the form if they have to spend the time filling out an address section. One survey showed that the conversion rate dropped 1 to 4% on forms with address fields.
Select Actionable Call-To-Action
The call-to-action should be actionable and specific. For example, rather than simply “Submit” or “Click Here,” a better call-to-action would be “Submit Your Request.” This tells the user exactly what they need to do to complete the form. Actionable CTAs like “Submit Registration” perform better and increase submissions by twofold.
Optimize the Form for Mobile
People use different devices, including smartphones, tablets, and laptops, to browse online and complete contact forms. Unless your forms are responsive, they won’t adjust to different screen sizes and work on all devices. This can translate to poor user experience and high abandonment on a mobile device.
And with 6.6 billion smartphone users worldwide, the importance of optimizing your forms for mobile can never be overstated. Mobile optimization means making the form easy for mobile users to fill out. This may include keeping the number of fields to a minimum and ensuring the site fits on mobile screens. The CTA buttons should also be large enough for people to click with ease on mobile friendly sites.
Provide Alternate Ways to Contact
It’s important to provide alternate ways to contact you. This could include your email address, phone number, or social media handles. Some customers and leads prefer calling or emailing rather than completing the contact form. If you neglect to provide alternate contact methods, risk losing valuable customers and leads.
Optimize Your Form Confirmation Page
The form confirmation page is the page that a user will see after submitting your form. Include a thank-you message and clear instructions on what will happen next.
You should also include an error message if the form submission was not properly submitted.
By optimizing the form’s confirmation page, you can elevate the user experience.
Remove Distracting Elements
When creating a contact form, it’s important to keep in mind the ultimate goal. The intended purpose of a contact form is to collect the visitor’s contact information. This way businesses can follow up with them or add visitors to a contact list.
Distractions can make it hard for users to focus and can even lead them away from the page. For this reason, you should get rid of distracting elements like site footer, navigation, notifications, timed popups, etc. The goal is to make it hard for people to leave the page. Distracting users with unnecessary elements can hurt your response rate.
Use Different Forms for Different Visitors
Depending on your target audience, you may want to use different forms for different types of visitors. For example, you might have a shorter form for general inquiries and a longer form for more detailed questions. As a business, it is important to determine the target audience for site visitors.
Test the Form Before Publishing to ensure Everything Works Correctly
A well-designed contact form is an essential tool for any website. It allows visitors to contact the site owner, request information, or provide feedback. However, a contact form is only effective if it works correctly.
Before publishing a contact form on a website, it’s important to test it to ensure all the fields are functioning properly. It is also important to confirm that the form is sending messages to the intended recipient.
Simply fill out the form and submit it to test a contact form. You should then receive an email with the submitted information. If you don’t receive an email, check the spam folder to ensure it wasn’t filtered out.
Once you’ve confirmed that the contact form is working correctly, you can publish it on your client’s website with confidence. You can then proceed knowing that visitors will be able to get in touch with your clients.
Let WebServ Help
A well-designed and user-friendly contact form can help you gather valuable customer data. In addition, a user-friendly contact form can also convert website visitors into leads. Collecting this information is essential for any business.
If your business is looking for a little help in designing the perfect form, WebServ is here to assist. We have years of experience in creating forms that are both beautiful and effective. At WebServ, we work with businesses to optimize their digital presence and ultimately build their business base. Let us take some of the burden of creating optimized contact forms off your shoulders today.