Healthcare Marketing Glossary

A Quarterly Business Review (QBR) is a structured meeting between a company and its clients or stakeholders to review performance, discuss opportunities, and identify any issues that need to be addressed. The purpose of the QBR is to ensure that the company and its clients are aligned on business objectives and that the company is meeting the client’s needs. It also provides an opportunity for the company to identify any areas where it can improve its services or products.

Preparation

Proper preparation is key to a successful QBR. Before the meeting, the company should gather data and information on its performance, including metrics such as revenue, customer satisfaction, and service level agreements (SLAs). The company should also identify any issues or challenges that have arisen since the last QBR and prepare a plan to address them.

Additionally, the company should review the client’s business objectives and current initiatives to ensure that the QBR agenda aligns with the client’s priorities.

Agenda

The agenda for a QBR should be tailored to the specific client and their needs. However, a typical agenda may include:

Performance Review

• Review of the company’s performance against key metrics and SLAs
• Discussion of any issues or challenges that have arisen since the last QBR
• Review of any actions taken to address these issues

Business Review

• Discussion of the client’s current business objectives and initiatives
• Review of how the company’s services and products align with these objectives
• Identification of any opportunities for the company to better support the client’s business

Action Planning

• Identification of any issues or challenges that need to be addressed
• Development of an action plan to address these issues
• Identification of any opportunities for the company to improve its services or products

Follow-up

It is important to follow up on the action items identified during the QBR. The company should establish a process for tracking the progress of these items and ensure that they are completed in a timely manner. The company should also schedule the next QBR to review progress and identify any new issues or opportunities.

Purpose of Quarterly Business Reviews

QBRs serve several key purposes for businesses, including:

1. Tracking Progress: QBRs help companies track their progress towards achieving their goals. They provide an opportunity to review data and metrics and evaluate whether the company is on track to meet its targets.

1. Identifying Areas for Improvement: QBRs also allow companies to identify areas for improvement. This includes analyzing trends in the business and determining what strategies or processes need to be changed in order to improve performance and user experience.

1. Making Informed Decisions: By reviewing data and metrics, QBRs provide insights that can inform decision-making. This can help companies make informed decisions about how to allocate resources, adjust their strategies, and improve their overall performance.

1. Improving Communication: QBRs also help improve communication within a company. They provide a platform for cross-functional teams to share their progress, insights, and concerns, and collaborate on solutions.

A Quarterly Business Review (QBR) is a structured meeting between a company and its clients or stakeholders to review performance, discuss opportunities, and identify any issues that need to be addressed. Proper preparation and a well-tailored agenda are key to a successful QBR. It provides an opportunity for the company to review performance, align with the client’s business objectives and identify any areas where it can improve its services or products. Additionally, it is important to follow-up on the action items identified during the QBR and schedule the next QBR to review progress and identify any new issues or opportunities.

Quarterly Business Review FAQ

What is a QBR?

A structured meeting between a company and its clients/stakeholders to review performance, discuss opportunities, and identify issues.

What is the purpose of a QBR?

To ensure alignment on business objectives and that the company is meeting the client’s needs and identify areas for improvement.

What should be included in the agenda for a QBR?

Performance Review, Business Review, Action Planning

What should be done before a QBR?

Gather data on performance and identify any issues or challenges. Review client’s business objectives and align agenda.

How often are QBRs held?

Typically, quarterly but can vary.

What should be done after a QBR?

Follow-up on action items, track progress and schedule the next QBR.