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Healthcare Marketing Glossary

Page Title

A page title, also known as a title tag, is a short description of a webpage and appears at the top of a browser window and in SERPs....

The title of your web page is one of the most important aspects when it comes to optimizing your website for search engines. A compelling page title should accurately reflect the content on that particular page, be relatively short in length (50-60 characters), and include relevant keywords. Crafting the perfect title can help increase your visibility in search engine results pages, thus improving your overall website traffic. Let’s break down how you can craft an engaging page title for SEO

Choose Relevant Keywords 

The first step in crafting an engaging page title is to choose relevant keywords that accurately describe the content of your webpage. Before you begin writing your page titles, make sure to do some keyword research to determine which words or phrases are most commonly used by people searching for information related to the topic of your webpage. You can use tools like Google AdWords Keyword Planner or Moz’s Keyword Explorer as a starting point for finding relevant keywords and phrases that people often use in their searches online. Once you have identified these keywords, you can start writing creative titles that incorporate them into the text.  

Keep it Short and Sweet 

When writing a page title, it’s important to keep it short and sweet so it doesn’t get cut off in search engine results pages (SERPs). This means trying to limit yourself to no more than 50-60 characters per title. You want readers who see your page titles on SERPs to be able to understand what kind of information they will find if they click on your link. If you are struggling with keeping your titles short enough, try using contractions or abbreviations where applicable—this will help save space without compromising readability or sacrificing potential SEO value.  

Make It Compelling 

Your page titles should also be enticing enough that people will actually click on them once they appear on SERPS. Try using action verbs and adjectives when possible—for example, “Find Out How To Increase Your Web Traffic Instantly!” instead of “How To Increase Web Traffic”—in order to create titles that stand out from other search engine results and capture readers’ attention quickly. Additionally, make sure each title is unique; if multiple pages have similar titles within one website this could result in duplicate content issues which may negatively impact SEO rankings.  

Page titles are an essential part of any successful SEO strategy because they not only inform search engines about the content found on each web page but also entice potential readers into clicking through from SERPs. In order for a page title to be effective both from an SEO perspective as well as from a user experience perspective, it should accurately reflect the contents of its respective webpage while still being relatively short in length (50-60 characters) and including relevant keywords where necessary. When done correctly, crafting engaging page titles can help draw more visitors to your website over time which ultimately leads to greater success for any business looking to improve their online presence with SEO tactics!

Page Title FAQ

What is a page title?

A text description in search engine results that often serves as the clickable headline.

Why is the page title important?

It provides context and helps improve CTR and SEO.

How long should a page title be?

50-60 characters is recommended, as longer titles may be truncated.

How do I write a good page title?

Keep it clear, concise, accurately describing the content, and include relevant keywords.

What is the difference between a page title and a meta description?

The page title is the clickable headline in search results, while the meta description is a summary of the page’s content that appears beneath the title.

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