Webserv red logo
logo red black

Healthcare Marketing Glossary

Google My Business

Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps....

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. It allows businesses to easily provide important information about their company, such as hours of operation, contact information, and photos, to potential customers. It also provides insights on how customers find and interact with the business.

Setting up a Google My Business Listing

To set up a GMB listing, businesses must first verify their business with Google. This can be done through the mail or phone. Once a business is verified, it can then create and manage its GMB listing.

Importance of Google My Business for Local SEO

GMB is an important tool for businesses with physical locations, as it helps them improve their local SEO. When a business sets up and verifies its GMB listing, it is more likely to appear in local search results and on Google Maps. This can help drive more traffic to the business and increase visibility in the local community.

Key Elements of a Google My Business Listing

A GMB listing includes several key elements that businesses should make sure to include:

  • Business Name: The name of the business as it appears on the storefront or website.
  • Address: The street address of the business location.
  • Phone Number: The primary phone number for the business.
  • Website: The business’s website URL.
  • Business Description: A brief description of the products or services offered.
  • Business Category: The category that best describes the business.
  • Photos: Businesses can upload photos of their storefront, interior, products or services, team etc.
  • Operating hours: The days and hours the business is open.

Google My Business Insights

GMB provides insights on how customers find and interact with a business through Google. It can show how many people have searched for the business, how many have requested directions, and how many have called the business. It also provides data on how many people have viewed the business’s photos and how many have left reviews. This data can be helpful for businesses to make informed decisions on how to improve their online presence.

Responding to Reviews

GMB also allows businesses to respond to reviews left by customers. This can help businesses address any issues or concerns that customers may have and provide an opportunity to show that the business values its customers’ feedback. Responding to reviews can also help improve a business’s online reputation.

Google My Business and Local SEO

In conclusion, Google My Business is a powerful tool that allows businesses to easily manage their online presence across Google. It can help improve local SEO, increase visibility, and provide valuable insights on how customers interact with the business. By setting up and verifying a GMB listing, businesses can ensure that potential customers have access to accurate and up-to-date information about the business.

Google My Business FAQ

What is Google My Business?

Google My Business is a free tool that allows businesses to easily manage their online presence across Google, including search and maps. It enables businesses to post updates, add photos and videos, create listings for multiple locations, and more.

What are the benefits of using Google My Business?

Using Google My Business helps businesses stand out in search results and on Maps. It enables them to connect with customers directly through reviews, posts, messaging, and more. Additionally, it provides analytics insights to help businesses optimize their digital presence so they can be found more easily by customers searching online.

How do I set up a Google My Business listing?

Setting up a Google My Business listing is relatively easy. First create an account or sign in via your existing Gmail address. Next enter basic information about your business such as its name, address, website URL and phone number. After you’ve filled out this information you will be asked to verify your account—typically through a phone call or postcard sent to the listed address. Once verified you can start managing your listing from the dashboard page—adding content such as photos, reviews, services offered and more.

How do Reviews work on Google My Business?

Reviews are an important part of any business’s success in the digital world; they help potential customers learn more about what it is like working with a particular company or using its products/services. On Google My Business reviews appear next to the business’s profile photo when someone searches for it or finds it on Maps. Customers can review a business after they visit it—providing feedback on location services, product quality etc.—and this information can then be seen publicly by others searching for similar businesses or products online.

How do Posts work on Google My Business?

Posts on Google My Business enable businesses to share updates with customers directly in search results and Maps—including events they are hosting or attending as well as new products/services they may be offering. These posts also include additional details such as images/videos to help engage potential customers even further—helping them learn more about what makes your business unique before deciding whether or not to visit it in person or purchase something from you online.

Subscription Form (single post sidebar)

Search More Terms