Webserv red logo
logo red black

Healthcare Marketing Glossary


Backlinks are links that lead from one website or page on the internet to another. ...

Regarding Healthcare SEO, backlinks are very important in helping you rank higher on search engine result pages (SERPs). But what exactly are backlinks, and how do they help a website to rank higher? We discuss the importance of backlinks for healthcare SEO and how you can use them to improve your online visibility.

What Are Backlinks? 

Backlinks are links that lead from one website or page on the internet to another. They provide a way for users to find other related content on the web. The more high-quality backlinks that point to your website, the higher your site will rank in Google’s search engine results pages (SERPs). This is because Google uses these links to indicate trustworthiness and relevance when ranking websites.

How To Get Backlinks? 

The best way to get high-quality backlinks is by creating content that is worth linking to. This could include blog posts, videos, infographics, white papers, or e-books. You can also get backlinks by contacting other websites and asking them if they would be willing to link to your content. Finally, you can participate in link-building campaigns with other businesses to increase the number of quality links pointing at your website.

How To Disavow Backlinks? 

If you discover any low-quality or spammy links pointing at your website, it is important that you disavow them as soon as possible. This process involves creating a text file with all the URLs of bad links and submitting it through Google’s Search Console tool. Doing this can prevent any negative impact those bad links may have on your rankings in SERPs.

An Overview of Different Types of Backlinks

Not all backlinks are created equal; there are different types of backlinks that have varying effects on a website’s rankings. Let’s explore the different types of backlinks and their impact on SEO. 

Nofollow Links 

Nofollow links are a type of link that does not pass any link juice (or authority) from one website to another. These links still count as backlinks, but they do not build relevancy in Google’s eyes because they do not pass PageRank or domain authority from one site to another. It is important to note that nofollow links still provide value to websites through referral traffic, and this traffic can be measured in analytics reports. Nofollow links also signal to search engines that the content is credible, which can help your website achieve higher rankings in the long run.  

Dofollow Links 

Dofollow links are the opposite of nofollow links; these links pass link juice from one website to another, allowing both sites to see an increase in domain authority or PageRank. Dofollow links are especially beneficial for websites with low domain authority because they can use these external sources to boost their rankings and increase their visibility online. One way to acquire more dofollow backlinks is by guest blogging for other websites; when you blog for another website, it helps you build credibility while also increasing your own visibility online. 

Natural Links 

Natural links refer to those backlinks which have been acquired organically without any deliberate effort from the webmaster or SEO team. These backlinks occur naturally when people find content worth linking out to and add it as a source on their web pages or blogs. The best way to acquire natural backlinks is by creating high-quality content that people will naturally want to share with others and link out too! 

Backlinks FAQ

What are backlinks?

Backlinks, also known as inbound links or incoming links, are links from other websites that point to a specific page on your website.

Why are backlinks important?

Backlinks are important because they indicate to search engines that other websites consider the content on your website to be valuable and relevant. This can help to improve your search engine rankings and drive more traffic to your website.

How do I get backlinks?

There are a number of ways to get backlinks, including creating high-quality content that other websites will want to link to, reaching out to other website owners and asking for links, and participating in online communities and forums.

What is the difference between dofollow and nofollow links?

Dofollow links are links that pass on link juice to the linked website, while nofollow links do not pass on link juice. Dofollow links are considered more valuable than nofollow links because they can help to improve search engine rankings.

Can too many backlinks harm my website?

Having too many backlinks from low-quality or spammy websites can harm your website’s search engine rankings. It’s important to focus on getting high-quality backlinks from reputable websites.

How can I monitor my backlinks?

There are several tools available for monitoring your backlinks, such as Ahrefs, SEMrush, and Majestic. These tools can help you to track the number of backlinks to your website, as well as the quality and relevance of those links.

Subscription Form (single post sidebar)

Search More Terms