Fort Lauderdale has more for-profit treatment facilities that accept private insurance than any other city in Florida. Broward County as a whole is a mixed market: the city core is commercial, while the wider county still has a large Medicaid-accepting base.
It’s also home to the first case the FTC brought under the federal law against addiction treatment marketing fraud. That case was about the exact model many Broward centers buy leads from: TV ads and a phone line that route callers to paying centers.
This guide is for owners and marketing directors of Broward County treatment centers. It covers the local market, the call center and lead generation rules that matter most here, and the agencies based in the county. It’s part of how we approach paid search and SEO for treatment centers.
Key Takeaways
- FindTreatment.gov lists 122 facilities in Broward County: 58% for-profit, 77% accepting private insurance, and 45% accepting Medicaid.
- Fort Lauderdale alone has 42 for-profit facilities that accept private insurance, the most of any Florida city.
- 37 for-profit operators that accept private insurance have their own websites in the county.
- The FTC’s 2022 case against Fort Lauderdale-based R360 targeted a TV and call-routing referral network, the first under the Opioid Addiction Recovery Fraud Prevention Act.
- Florida law requires lead generators to disclose which providers pay them. Check every vendor that answers calls for you.
Broward County in numbers
These counts come from SAMHSA’s FindTreatment.gov listings for Broward County.
| Broward County, as listed on FindTreatment.gov | Count |
|---|---|
| Facilities listed | 122 |
| Offering residential care | 25 |
| Offering detox | 13 |
| Offering outpatient care | 88 |
| Opioid treatment programs | 15 |
| For-profit | 71 |
| Accepting private insurance | 94 |
| Accepting Medicaid | 55 |
| For-profit and accepting private insurance | 69 |
| Those operators, by unique website | 37 |
Source: SAMHSA FindTreatment.gov locator export, pulled November 9, 2026, mapped to Broward County by ZIP code. Counts reflect listed facilities only.
WHERE THE COMMERCIAL MARKET IS
For-profit facilities accepting private insurance, by city
For-profit, accepts private insurance Other listed facilities · FindTreatment.gov, Nov 2026. Listings without map coordinates are placed at their ZIP code.
By city, Fort Lauderdale leads with 42 for-profit facilities that accept private insurance, followed by Pompano Beach (11), Hollywood (8), and Deerfield Beach (7).
What the numbers mean for marketing. Broward is more outpatient-heavy than Palm Beach County. 88 of its 122 facilities offer outpatient care, while residential (25) and detox (13) are less common. Many Broward centers sell step-down and outpatient programs to people who live nearby.
Local search, Google Business Profile accuracy, and nearby referral partners count for more here.
What’s specific about marketing here
The lead generation model has been tested in court here. According to the FTC, Fort Lauderdale-based R360 began running TV ads in 2017 for a supposed nationwide network of treatment specialists. Callers were routed automatically to member treatment centers.
The FTC alleged R360 misrepresented how centers were evaluated and selected. The 2022 order included a $3.8 million civil penalty, suspended based on inability to pay, and banned the same misrepresentations. It was the FTC’s first case under the Opioid Addiction Recovery Fraud Prevention Act of 2018.
Florida’s call center rule. Under Florida Statute 397.55(1)(d), a provider can’t contract with a marketing provider that generates leads through a call center or website unless the marketing provider discloses two things to callers:
- Which licensed providers pay it.
- How to find the state’s lists of licensed providers.
If you buy calls, the disclosure duty belongs in your contract as well as the vendor’s.
COMMON MISTAKE
Treating a “network” or “helpline” vendor as a media buy. If a vendor answers calls under a neutral name and routes them to you, ask how it makes the 397.55(1)(d) disclosures. Ask how it’s paid, too. Fees tied to admissions need review under the Patient Brokering Act.
The public health picture. The Florida Medical Examiners Commission’s 2023 annual drug report recorded 441 deaths caused by fentanyl in the district covering Broward County. FDLE reported a 35% statewide drop in fentanyl-caused deaths in 2024.
Rules that apply
Broward centers work under Florida’s statewide laws. F.S. 397.55 covers providers and their agencies, and F.S. 817.505 covers patient brokering. Both are summarized with sources in our Florida rehab marketing guide.
For the ad platforms, Google and Meta both require LegitScript certification for addiction treatment ads. Our guide to paid search compliance covers the details.
OPERATOR INSIGHT
Build your own call path before you buy one. Use a tracked number per channel, admissions staff who answer under your facility’s name, and call scoring that separates real inquiries from shopping calls. With your own data, you can judge a lead vendor’s quality instead of taking its word for it.
Marketing agencies in Broward County
We list Webserv first because it’s ours. The other agencies show an office in Broward County on their own websites. We group them by how closely their work matches treatment center marketing.
1. Webserv
Homepage screenshot of Webserv.Webserv is a behavioral health marketing agency in Southern California. It isn’t based in Broward County and works with Florida treatment centers remotely. It runs SEO, paid media, creative, and admissions operations work for treatment centers, has served 200+ treatment centers since 2017, and is a Google Premier Partner.
Rehab and behavioral health specialists
Agencies that say they focus on addiction treatment, mental health, or behavioral health providers.
| Agency | Office (per its website) | How it describes its work |
|---|---|---|
| Lead To Recovery | Pompano Beach | A digital marketing agency for addiction treatment centers, rehabs, and mental health providers |
Rehab specialists elsewhere in South Florida
Broward treatment centers often work with specialists based in neighboring counties. Each shows its office on its own website.
| Agency | Office (per its website) | How it describes its work |
|---|---|---|
| Ads Up Marketing | Boca Raton | An addiction treatment marketing agency connecting paid media, SEO, and websites |
| Agile Marketing Group | Boca Raton | A digital marketing agency for addiction treatment, mental health, and behavioral health providers |
| Marketing Powered | Palm Beach Gardens | Marketing for behavioral health, residential treatment, and substance use disorder providers |
| MGMT Digital | Miami (also Los Angeles) | An agency specializing in behavioral healthcare |
| Web Creation Design | Miami | Digital marketing for addiction treatment and rehab centers |
Healthcare marketing agencies
Agencies that focus on healthcare, such as medical practices, dental, med spas, or hospitals. Treatment center marketing adds Florida’s 397.55 and patient brokering rules and LegitScript requirements, so ask how they’d handle them.
| Agency | Office (per its website) | How it describes its work |
|---|---|---|
| BoardroomPR | Fort Lauderdale | A digital PR agency with a healthcare practice for physicians, surgery centers, and hospitals |
| Doc Digital SEM | Fort Lauderdale | A medical marketing agency |
General digital marketing agencies with healthcare work
Agencies that serve many industries and show some healthcare work on their own sites. Most general agencies don’t deal with treatment center rules day to day. Use the questions to ask an agency before you hire one.
| Agency | Office (per its website) | How it describes its work |
|---|---|---|
| Blue Interactive Agency | Fort Lauderdale | A digital marketing agency with a med spa marketing practice; states Google Partner status |
| Connectica | Tamarac | A full-service digital marketing company with dental SEO services |
| Exults | Fort Lauderdale | A digital agency focused on law firms, with a medical practice industry page |
| Market Your Corp | Davie | A Google Partner agency with healthcare Google Ads services |
| Tandem Interactive | Fort Lauderdale | A Fort Lauderdale digital marketing agency with a healthcare marketing practice |
Offices and descriptions verified on each agency’s own website, November 2026. Within each group, agencies are listed alphabetically. We describe them only by what they say about themselves, and we don’t rate them.
Related markets
For how local marketing fits a full program, see our complete guide to behavioral health marketing. If you want a second look at how your Broward County center gets its calls, book an intro meeting.
This page summarizes public statutes, regulator pages, and enforcement actions. It isn’t legal advice.
Frequently Asked Questions
How many treatment centers are in Broward County?
FindTreatment.gov lists 122 facilities in Broward County as of November 2026.
Of those, 69 are for-profit and accept private insurance, run by 37 operators with their own websites.
Fort Lauderdale has 42 of those facilities, the most of any Florida city.
What was the FTC’s case against R360?
The FTC alleged that Fort Lauderdale-based R360 misrepresented how it evaluated the treatment centers in its referral network, which it promoted through TV ads and call routing.
The 2022 order imposed a $3.8 million civil penalty, suspended for inability to pay, and banned the misrepresentations.
It was the first FTC case under the Opioid Addiction Recovery Fraud Prevention Act of 2018.
Is buying leads from a call center legal in Florida?
It can be, if the arrangement meets Florida’s rules. Under F.S. 397.55(1)(d), the marketing provider must disclose which providers pay it and how to find the state’s lists of licensed providers.
Payments tied to admissions need review under the Patient Brokering Act, F.S. 817.505.
Talk to healthcare counsel before signing.
Is Broward County a residential or outpatient market?
Mostly outpatient. 88 of the 122 listed facilities offer outpatient care, against 25 offering residential care and 13 offering detox.
That makes local search, listings, and nearby referral partners especially important.
Palm Beach County, next door, has a higher share of residential and detox.
