Healthcare Marketing Glossary

A Supply Side Platform (SSP) is a software solution designed to help publishers, website owners, and mobile app developers sell their advertising inventory to advertisers and ad agencies. SSPs connect publishers to demand-side platforms (DSPs) to facilitate the buying and selling of advertising space in real-time.

How does an SSP work?

An SSP works by automatically setting the price for advertising inventory and managing the process of selling it to advertisers. When a user visits a website or opens a mobile app, the SSP evaluates the user’s demographics and browsing behavior to determine the value of the advertising space. The SSP then sets a price for the space and sends it to demand-side platforms (DSPs) that have expressed interest in purchasing advertising inventory from the publisher. The DSPs then bid on the inventory, and the highest bidder is awarded the advertising space.

What are the benefits of using an SSP?

There are several benefits of using an SSP, including increased revenue for publishers, improved efficiency and automation, and access to a wider range of advertisers.

• Increased Revenue: SSPs use advanced algorithms to set the price for advertising inventory, ensuring that publishers receive the highest possible revenue for their advertising space.
• Improved Efficiency and Automation: SSPs automate the process of selling advertising inventory, freeing up time for publishers to focus on other aspects of their business.
• Access to a Wider Range of Advertisers: SSPs connect publishers to a large network of demand-side platforms (DSPs), providing access to a wider range of advertisers and increasing the chances of selling advertising inventory.

Who uses Supply Side Platforms?

Supply Side Platforms are used by publishers, website owners, and mobile app developers who want to sell their advertising inventory to advertisers and ad agencies.

In conclusion, a Supply Side Platform (SSP) is a valuable tool for publishers, website owners, and mobile app developers who want to maximize their revenue from advertising. By automating the process of selling advertising inventory and connecting publishers to a wide range of advertisers, SSPs help to improve efficiency and increase revenue. If you’re looking to monetize your website or mobile app through advertising, an SSP is a must-have technology.

Supply Side Platform FAQ

What is an SSP?

A platform that automates the sale of ad inventory from publishers to advertisers and ad agencies.

How does it work?

Evaluates user data to determine ad space value, sets a price, and sends it for bidding.

What are the benefits?

Revenue increase, improved efficiency, and wider advertiser access.

Who uses SSPs?

Publishers, website owners, and mobile app developers.

Is it right for me?

If you want to monetize your digital property through advertising, consider using an SSP. It can maximize revenue and provide access to more advertisers.