Healthcare Marketing Glossary

A Hero Image is a large, eye-catching image that serves as the main visual element on a web page. It is typically placed at the top of a page and is meant to grab the attention of users and convey a strong message or call to action. Hero Images are an essential part of modern web design and can be used in a variety of contexts, from landing pages and portfolios to product pages and blogs.

Purpose of Hero Images

The primary purpose of Hero Images is to make an impact on users. They are designed to grab the attention of visitors and hold it long enough for them to take in the message or call to action that the Hero Image is designed to convey. In many cases, Hero Images are used to set the tone for the rest of the page and to give visitors an idea of what the page is about. For example, a Hero Image on a landing page might feature a product that the page is promoting, while a Hero Image on a blog post might feature an image that is relevant to the topic of the post.

Types of Hero Images

There are many different types of Hero Images, and each type serves a different purpose. Some common types of Hero Images include:

• Product Images: These Hero Images feature a product that is being sold or promoted. They are typically used on product pages and are meant to give visitors a clear and detailed look at the product.
• Background Images: These Hero Images are used as the background for a web page. They are typically large and abstract, and they are used to set the tone for the rest of the page.
• Illustrative Images: These Hero Images feature illustrations or graphics that are meant to convey a specific message or idea. They are often used on landing pages and portfolios.
• People Images: These Hero Images feature people. They are typically used on pages that are meant to convey a human touch, such as about pages and personal blogs.

Best Practices for Hero Images

When designing Hero Images, there are a few best practices that you should keep in mind. Some of the most important best practices include:

• Keep it Simple: Hero Images should be simple and straightforward. They should not be cluttered with too many elements or too much text.
• Use High-Quality Images: Hero Images should be high-quality images that are optimized for the web. They should be clear and detailed, and they should load quickly on any device.
• Make it Relevant: Hero Images should be relevant to the rest of the page and to the message or call to action that they are meant to convey.
• Make it Eye-Catching: Hero Images should be eye-catching and memorable. They should grab the attention of visitors and hold it long enough for them to take in the message or call to action.

Conclusion

Hero Images are an essential part of modern web design. They are large, eye-catching images that are designed to grab the attention of visitors and convey a strong message or call to action. When designing Hero Images, it is important to keep them simple, use high-quality images, make them relevant to the rest of the page, and make them eye-catching. By following these best practices, you can ensure that your Hero Images make a positive impact on visitors and help drive conversions.’

Hero Image FAQ

Hero Image FAQ

How do I create a hero image?

Creating a hero image requires some basic knowledge of photography and graphic design. You’ll need to determine the size, style, and imagery that you want for your hero image. For example, you may choose to use a photo or illustration, create a portrait orientation or landscape format, and decide on which color palette you want to use. After determining those details, you can use software such as Adobe Photoshop or Illustrator to create your final product.

What is the best size for a hero image?

The ideal size for a hero image will vary depending on what type of website or platform it’s being used on. Generally speaking though, the standard sizes are 1280 x 720 pixels (for websites) and 1920 x 1080 pixels (for larger display devices). If you’re using images on other platforms such as Instagram or Facebook, make sure to check each platform’s guide for specific sized guidelines.

Are there any tips for creating great hero images?

Yes! When creating your own hero images it’s important to keep in mind the following tips:

• Use visuals that can easily be interpreted by viewers in only a few seconds.
• Incorporate bright colors so that your imagery stands out against its surroundings.
• Make sure to integrate relevant details from your company identity into your designs (e.g., logos and brand colors).
• Leverage negative space around your main subject so it stands out more prominently in the design.

What are some common formats for hero images?

The most popular formats for hero images are photos and illustrations. While photos can be a great way to show off a product or service, illustrations can bring more of an artistic touch to the design. You can also incorporate video, which can be used to introduce your website’s content in an engaging way.

How do I optimize my hero image for SEO?

Optimizing your hero image for SEO will help ensure that your imagery appears in search results. To do this, first make sure to include relevant keywords in both your alt text and caption when uploading the image. Additionally, use descriptive titles and descriptions that accurately represent the subject of your hero image.