Most treatment centers run marketing as a set of separate projects: an SEO vendor here, a paid media budget there, and an admissions team that rarely hears what’s working. Each piece gets reported on its own, with its own metrics and its own definition of success, and nobody can say for sure which efforts actually produce admissions.

In this session, Trevor and Kevin walk through how families search for treatment today, from traditional Google results and map listings to AI-generated answers, and what it takes for your center to show up at each step. They’ll share what they’re seeing across treatment center accounts right now, including where visibility is shifting and which channels are quietly losing ground.

You’ll see how to connect your channels so they support each other, like using search data to shape your ad spend and feeding admissions outcomes back into your marketing decisions. You’ll also learn which metrics are worth tracking, which ones to stop reporting, and how to spot the gaps where good leads slip away before they ever reach admissions.

Whether you’re rebuilding your marketing plan or trying to get more from your current budget, you’ll leave with a 90-day plan you can start on right away, and a clearer way to explain to leadership what your marketing is actually producing.