It depends on the engagement but a core Performance Creative package includes five assets per month covering static ads, motion variants, and programmatic versions. As we learn what is working we shift production toward the formats and variants that are converting best. The goal is not to produce as many ads as possible — it is to continuously produce better ones based on what the data tells us.

Both. We produce static image ads, motion video ads, and carousel formats depending on what the platform and audience respond to. For Meta in particular motion creative tends to outperform static in behavioral health because it stops the scroll more effectively. We build a mix and test them in parallel so the data tells us what format works best for your specific audience and budget.

We start with a competitive analysis of what your competitors are running and a review of your current creative performance if you have existing campaigns. From there we build a testing plan that prioritizes the highest impact variables first — usually the headline, the visual, and the audience segment. We do not test randomly. Every test is designed to answer a specific question about what drives your audience to take action.

The ad and the landing page need to work together. If your ad says one thing and your landing page says something different the conversion rate drops regardless of how good the creative is. Performance Creative includes landing page alignment as part of every engagement. If you do not have dedicated landing pages we can build them. If you do we optimize them to match the message and intent of each ad variant so nothing is lost after the click.