Paid Media
Need treatment leads? Facebook Ads For Addiction Treatment Leads is a great option! Facebook advertising is the best method drug rehab centers have at their disposal to generate addiction treatment leads that convert at a high rate. The most important factor, even more so than ad copy or call to action, is the audience that you use. Facebook uses a metric called relevance score to determine how much you will pay for impressions and clicks, so it is imperative you get a highly relevant audience. I am going to lay out a basic strategy that has been effective in generating addiction treatment leads.
This strategy assumes you have a facebook business manager account. If your addiction treatment center doesn’t have one go here to create one.
Facebook gives some amazing tools for creating audiences within their business manager. To access the audience tools you will click the hamburger menu in the corner that says business manager and click all tools, the menu will expand and under assets, click audiences.
When defining your customer persona there are some important things to consider:
Once your target audience is well defined you will create a custom audience with the characteristics you chose, and if the audience is under about 500K people you may want to create a lookalike audience to expand your audience. Also, use a facebook pixel on your website to retarget and track everything. Webserv has a number of highly targeted audiences tailored for drug and alcohol rehabs that can get the cost per result down to pennies. For more help with better targeting an audience, book a meeting with us and we will be glad to help you.
Since we are talking about generating leads for your rehab we will talk about 3 types of campaigns that could help with that, lead generation, traffic, and promote call now. I will break each option down a little further:
A facebook lead generation campaign gives you the option to serve up a form directly inside of facebook. The ad had a button that expands the add into a form and you can ask for certain information. I would just ask for basic info like name, email and phone number at maximum, because the more you ask for, the less likely you are to have someone fill it all the way out.
A traffic campaign will serve your ad with the goal of getting people to your website. This can be a great option if you want to collect more than name address and phone number and generate more traffic to your landing page. I actually think this is the best option for lead generation offered. It takes a little extra work, because you have to make a landing page that is optimized for conversions. Webserv is the master of conversion rate optimization and custom landing pages for addiction leads, we can help if you don’t think you can do it.
The most basic campaign for lead generation is promoting a call now button. It can help you get some phone calls, but is the most basic and least customizable of the options we have listed.
In our experience, traffic campaigns with a highly targeted audience and a great landing page provides the best ROAS (return on ad spend) of the options listed here.
Facebook allows you to A/B test your ads, and we recommend that you test several versions of the same ad (different offers, headlines, pictures, etc) to test what works the best. I won’t go into how to make your creative other than tell you video performs the best and highlighting your unique selling points is good practice here. If you are stuck and don’t know how to create a good engaging ad, give Webserv a call.
The budget is entirely up to you, but take into consideration what an acquisition is worth to your business. As far as our experience goes, for an out of network provider it takes about 3K in ad spend to acquire a patient with an insurance policy that reimburses well. This number varies greatly depending on how good your audience and ad copy are. If you can’t seem to acquire a client in this ballpark, give Webserv a call, we can help.
This process is refined over time. The first campaign you run isn’t going to be perfect, in fact it’s highly likely that it sucks. What you will want to do is take all the data you get and incorporate features from your best performing ads into future campaigns. Also, making lookalike audiences of people who interacted with your ad and went to your website and completed certain actions defined by your facebook pixel. If you do this right you can have killer campaigns generating more qualified leads than you can handle.
If you need any help along the way give Webserv a call and we would be more than happy to give you a hand!
[Updated June 26th, 2023]
Facebook ads reach a wide audience, allowing addiction treatment centers to raise awareness and connect with potential patients effectively.
All types of treatment centers, including residential facilities, outpatient programs, detox centers, and rehabilitation clinics, can benefit from using Facebook ads.
Facebook ads offer precise targeting options based on demographics, interests, behaviors, and location, helping centers reach the right audience effectively.
Essential information such as the center’s name, location, treatment programs, unique selling points, and specialized services should be included in Facebook ads.
Treatment Centers can make their Facebook ads stand out by using compelling visuals and incorporating testimonials to showcase the positive impact of their services.
Yes, there are specific guidelines and restrictions for running Facebook ads, including limitations on language, images, and claims to ensure compliance with policies.
