REHAB MARKETING BENCHMARKS
Know What Good Looks Like.
No Guesswork
Real performance data aggregated from our full client base, so treatment center operators always have a credible benchmark to measure against. Updated annually, with quarterly breakdowns coming soon.
OUR FULL SUITE OF TREATMENT CENTER RESOURCES
WHY BENCHMARKS MATTER
"You can't know if your agency is performing if you don't know what good looks like."
Most treatment centers are measuring their agency's performance against nothing.
Without industry benchmarks, there's no way to know if your cost per lead is competitive, if your VOB conversion rate is healthy, or if your cost per admit is leaving money on the table. You're either trusting your agency's word or comparing against your own historical data — neither of which tells you what's actually possible.
These reports change that. Every benchmark published here is built from real performance data across treatment center clients we've managed — not industry surveys, not third-party estimates. Actual spend, actual leads, actual admits.
Use them to audit your current agency, set realistic targets, or build a business case for a marketing budget that reflects what patient acquisition actually costs in behavioral health.
ANNUAL REPORTS
State of Rehab Marketing
Our annual benchmark series published every year so treatment center operators always have a current standard to measure against. Quarterly editions launching soon.
State of Rehab Marketing: 2025
Full-funnel PPC benchmarks aggregated from $16.5M in managed ad spend across treatment centers. Cost per lead, cost per VOB, cost per admit, and funnel conversion rates — all based on real 2025 performance data.
State of Rehab Marketing: 2024
Our broadest report to date — covering both PPC and SEO performance across treatment center clients. Use it for year-over-year comparison on paid performance and a full picture of organic vs. paid acquisition.
COMING SOON
Quarterly Benchmarks
Annual data tells you where you've been. Quarterly benchmarks tell you where you are. We're launching quarterly PPC and admissions performance reports so treatment center operators always have a current pulse on the industry.
Ready to Grow?
You've Seen the Benchmarks.
Now Let's Beat Them.
Trusted by 200+ Treatment centers nationwide
