545% More SERP Features and 64% More Admissions for The Last Resort Recovery in Q2 2025

TL;DR

The Last Resort partnered with Webserv to elevate their organic visibility and admission performance through the Predictable Patients methodology. In Q2 2025, they achieved:

64% year-over-year increase in admissions from organic
89% more keywords in Google’s top 3 positions
545% increase in SERP feature placements
3.06M impressions and 30,830 organic sessions — a 35% and 12% increase from Q1, respectively

Q2 Performance Review

In Q2 2025, The Last Resort Recovery saw measurable growth across all SEO metrics. Their digital presence surged in visibility, rankings, and conversions as a result of consistent content publishing, technical SEO, and conversion improvements.

They now rank in the top 3 for over 374 high intent addiction treatment keywords, capturing more than 5,000 monthly searches from people actively seeking care in the Austin market.

Organic Traffic and Visibility

Traffic and impressions increased significantly compared to the previous quarter.

3.06 million impressions, a 35 percent increase from Q1
30,830 organic sessions, a 12 percent increase from Q1
Overall search visibility is now up 104 percent since the start of the SEO engagement

Conversion Optimization and Admissions Growth

After optimizing the footer form in April 2025, The Last Resort saw an immediate lift in qualified conversions. Every month in Q2 outperformed the same month from the prior year.

17 admissions in May 2025, up 55 percent from May 2024

Overall organic admissions increased by 64 percent compared to the same period last year

Predictable Growth with Measurable Results

At the core of every campaign we run is our Predictable Patients methodology. This framework ensures that we are not just creating content or improving rankings for the sake of vanity. We are building a repeatable system that drives real business outcomes.

For The Last Resort, we aligned every SEO initiative to a clearly defined North Star Metric. In this case, that meant increasing admits, improving lead quality, and expanding search visibility in the Austin market. From there, we reverse engineered the right content, keywords, and on-site enhancements to deliver on those goals.

Rather than chase short-term trends, we focused on long-term patient acquisition by:

Mapping keywords to intent stages in the patient journey
Prioritizing search terms that led to admits, not just sessions
Creating content specifically for rehab and men’s treatment queries that matched The Last Resort’s core services
Structuring internal linking and technical SEO around what Google favors and what patients engage with

This was not accidental growth. It was the result of a clearly defined system that ties marketing execution to treatment outcomes. That is what makes our approach different. That is what makes it predictable.

Timeline

Service Team

Q2 2025

Content & SEO

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