Silver Lining partnered with Webserv to improve lead quality, reduce cost per viable, and scale their digital reach. In Q2 2025, they achieved:
In Q2, Silver Lining’s paid media efforts drove a sharp increase in viable call volume while continuing to reduce cost per viable and cost per lead.
Viables increased 150% from Q3 of last year to Q2 2025
Cost per viable decreased by 23%
Viable volume improved despite a smaller budget than prior quarters
The average cost per lead dropped by 52%. Improved audience targeting, enhanced PMAX campaigns, and call tracking setup helped raise lead quality.
Cost per lead decreased from $716 to $344
1,025% increase in viable volume quarter over quarter
Call tagging improvements supported better visibility into qualified activity
Silver Lining’s organic presence saw dramatic gains in Q2. These improvements were driven by content optimization, timely blog publishing, and the introduction of new service pages.
Organic sessions increased by 313% year over year
Organic leads increased by 21% compared to Q1
The site ranks for 143% more keywords than one year ago
Total traffic increased by 400% compared to the same period last year
The launch of the Virtual IOP page and a strategic blog tied to a culturally relevant topic helped spike session volume while continuing to build domain authority.
Three key changes in strategy contributed to Q2 success across both paid and organic efforts:
1. Broad Match Expansion and PMAX Improvements
Google campaign structure was updated to focus spend more effectively on high-intent audiences. By layering in negative keywords and placements, cost per admit dropped significantly.
2. SEO Cluster Development and AI-Relevant Content
Content was developed around treatment options like Virtual IOP and trauma-informed care. These were paired with AI-friendly formatting and semantic structuring to improve performance in emerging search interfaces.
3. Website and Tracking Enhancements
Call tracking integration was strengthened, and content was adjusted based on conversion insights. Footer form placement and CTA clarity were optimized for better session-to-lead conversion.
Silver Lining’s campaign was built using Webserv’s Predictable Patients methodology. This process connects patient acquisition outcomes to each channel, tactic, and conversion layer.
Rather than focusing on impressions or traffic alone, we aligned all efforts to real business outcomes: qualified VOBs and admits. Paid media, SEO, and content teams worked together toward a shared North Star Metric.
Every dollar spent was measured against what really matters. That is how we build predictable growth.
In just 15 minutes, we’ll walk you through how our Predictable Patients™ methodology delivers real VOBs and admissions.
Book a call with the marketing partner that helps treatment centers turn interest into outcomes.
