493% More Keywords and 273% More Impressions for Resilience Recovery in Q2 2025

TL;DR

Resilience Recovery partnered with Webserv to increase visibility, organic traffic, and keyword coverage. In Q2 2025, they achieved:

  • 100% increase in organic traffic compared to Q2 2024
  • 273% increase in organic impressions after homepage redesign
  • 493% increase in total keyword rankings year over year
  • Featured placements in AI Overviews for behavioral health topics

Q2 2025 SEO Performance

In Q2, Resilience Recovery experienced significant growth across all key SEO metrics. The combination of technical improvements, topical authority, and fresh content assets helped their site achieve substantial increases in both visibility and traffic.

resilience organic sessions

Traffic growth was immediate. The site reached 6,170 organic sessions in Q2, which marked a 100% increase from the previous year. This increase was not just about volume. The sessions were tied to higher intent searches and deeper engagement, thanks to improved page quality and more focused content pathways.

resilience recovery homepage design

We identified that the homepage was an underutilized asset. While it held valuable content, it lacked structure and clarity for both users and search engines. In late May, we rolled out a redesigned homepage focused on layout hierarchy, internal linking, and call to action clarity. Within weeks, impressions climbed from 491 to 1,833. That is a 273% increase in visibility on high intent queries, directly connected to those improvements.

6 months of keyword growth resilence

The rise in visibility was reinforced by keyword expansion. The site now ranks for 769 more keywords than it did in June 2024. That represents a 493% increase in total keyword coverage. Many of those gains came from new content focused on EMDR therapy, trauma, and boutique mental health care — topics that align closely with Resilience Recovery’s actual services and client focus.

This phase of SEO growth shows what happens when technical fixes, strong content, and a clear value proposition come together. Visibility improved. Discoverability expanded. And most importantly, the site became easier for the right people to find when they needed it most.

AI Overview Visibility and Topical Authority

Google’s AI Overviews expanded their reach in Q2 to include not only informational but also commercial-intent queries. Resilience Recovery earned placements in these AI-generated summaries, a strong signal of domain authority and relevance.

ai overview resilience recovery

This placement shows that the site’s content is recognized by emerging search features, positioning Resilience Recovery ahead of many competitors in the behavioral health space.

Predictable Growth with Measurable Results

The results Resilience Recovery saw in Q2 were not a fluke. They were the outcome of a deliberate strategy rooted in Webserv’s Predictable Patients methodology. This approach ensures that every SEO improvement and content decision ties directly back to real outcomes, such as admits, lead volume, and patient intent.

From the beginning, we recognized that the goal was not just higher rankings. The real opportunity was reaching individuals who were actively looking for help but had not yet discovered the Resilience brand.

To do this, we focused on building content that spoke to those needs. We created pages centered around topics that people were already searching for, including EMDR therapy, trauma treatment, and boutique mental health care. These were not surface level articles. They were built to provide clarity, build trust, and offer answers to people who were ready to take action.

In parallel, we made key technical improvements to the website. We added structured data, improved load times, and ensured that pages were accessible and easy for search engines to index. The redesigned homepage also played a critical role. It provided a cleaner path for users to navigate, made the value of the program more visible, and supported internal linking that helped lift other pages on the site.

We did not stop at traffic. We looked carefully at how people interacted with the site once they arrived. We updated calls to action, refined page layouts, and aligned the content flow with the natural steps someone might take before reaching out.

Because every piece of this strategy was tied to a larger goal, growth became predictable. Traffic increased. Keyword visibility expanded. And most importantly, more of the right people found Resilience Recovery when they needed support.

Timeline
Service Team
Q2 2025
Content & SEO
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