Profound Treatment partnered with Webserv to scale lead generation and drive more admits with cost control top of mind. In Q2 2025, we achieved:
In Q2, our focus with Profound was centered around creating efficiency and predictability in the admit funnel. Rather than simply increasing spend, we optimized every layer of the campaign to reduce wasted budget, expand viable lead volume, and increase patient admissions.
We saw consistent improvement over time, especially as optimization changes began to compound. May delivered the lowest cost per viable, showing that the system was learning and improving.
The most effective changes were rooted in simplicity and speed. First, we introduced broad match search keywords paired with a strong negative keyword strategy. This dropped cost per click by 72 percent and reduced cost per out of network viable by 41 percent.
We worked closely with our intake and admissions partners to tag outcomes faster and more accurately. This tighter feedback loop allowed us to quickly pause underperforming terms and double down on what was converting. We also adjusted regional targeting based on performance data, ensuring that budget was being directed toward the areas delivering the highest admit rates.
Using Q2 data, we built a projection model for Profound’s Paid Media performance going into Q3. This forecast includes cost per viable trends, recent admit rates, and monthly pacing assumptions based on available runway and capacity.
The model shows a clear path to generating consistent VOB and admit volume within target efficiency ranges. It also helps guide weekly strategy adjustments, ensuring every dollar contributes to predictable growth and measurable patient acquisition.
We approached this campaign with the Predictable Patients methodology. That means we did not just optimize for leads. We focused on building a system that could grow admits in a way that was measurable, repeatable, and aligned with financial outcomes.
Every change we made, from match type expansion to regional shifts, was mapped to admit data and patient quality. By doing this, we built a funnel that we can now scale with more confidence.
In just 15 minutes, we’ll walk you through how our Predictable Patients™ methodology delivers real VOBs and admissions.
Book a call with the marketing partner that helps treatment centers turn interest into outcomes.
