When Southern California Sunrise came to us, they were not ranking for addiction-related searches and were not getting quality leads from their website. Their digital presence did not reflect the quality of care they provide.
They faced three core problems:
Our goal was to rebuild SoCal Sunrise’s SEO from the ground up. We focused on three major pillars that deliver measurable results.
We began by conducting extensive keyword research focused on treatment-specific terms. This allowed us to understand exactly what potential patients were searching for and where SoCal Sunrise could gain the most visibility. Using this research, we developed a comprehensive content plan that included mapping out high-priority core pages, producing targeted blog posts, and building long-form resource content. Each piece of content was designed to address specific types of addiction, recovery programs, and location-based queries to capture high intent traffic.
To keep visitors engaged and moving through the site, we introduced a variety of interactive components. These included quizzes, resource tools, and supporting content designed to educate and inform while encouraging users to explore additional services. By increasing on-page engagement and session duration, we were able to reduce bounce rates and drive stronger conversion rates throughout the site.
In parallel with the content strategy, we enhanced the technical structure of the website through focused on page SEO improvements. We optimized headers, refined meta descriptions and title tags, and implemented internal linking strategies that guided users toward key conversion points. Additionally, we incorporated structured data markup to help search engines better understand the site’s content and improve visibility in search results. Every page was optimized with both performance and user experience in mind.
We integrated call tracking across all lead generation pages to understand which pages were driving results and how users were converting.
Results over a 6 month period:
This allowed us to double down on what worked and continue refining the strategy based on real data.
In just six months, SoCal Sunrise saw over 3000 qualified calls, 85 total admissions, and a 2297 percent return from organic SEO.
The investment in content and technical strategy paid off with long term results.
Our SEO strategy helped Southern California Sunrise:
Establish a top ranking presence for addiction and mental health search terms
Generate thousands of qualified phone calls
Improve their call to admission conversion rate
Reduce their dependency on paid traffic by growing organic reach
Build a scalable content system that continues to deliver performance
In just 15 minutes, we’ll walk you through how our Predictable Patients™ methodology delivers real VOBs and admissions.
Book a call with the marketing partner that helps treatment centers turn interest into outcomes.
