Healthcare Marketing Glossary

Remarketing is a powerful marketing strategy that allows businesses to reach out to people who have previously interacted with their website or business. It is a form of targeted advertising that aims to bring back lost customers and increase conversions.

How Remarketing works

Remarketing works by tracking the behavior of website visitors through the use of cookies or tracking pixels. When a visitor lands on a website, a cookie or tracking pixel is placed on their device, which allows the business to track their behavior and retarget them with specific ads later on. These ads can be served on other websites, social media platforms, or even through email marketing campaigns.

Types of Remarketing

There are several different types of remarketing, each with its own unique benefits. Some of the most popular types of remarketing include:

Search Remarketing

Search remarketing allows businesses to target people who have previously searched for specific keywords or phrases on search engines such as Google or Bing. This type of remarketing is particularly effective for businesses that sell products or services that people typically research before making a purchase.

Display Remarketing

Display remarketing allows businesses to target people who have previously visited their website with banner ads on other websites. This type of remarketing is particularly effective for businesses that sell products or services that people typically research before making a purchase.

Social Media Remarketing

Social media remarketing allows businesses to target people who have previously interacted with their social media profiles or pages. This type of remarketing is particularly effective for businesses that sell products or services that people typically research before making a purchase.

Email Remarketing

Email remarketing allows businesses to target people who have previously given them their email address. This type of remarketing is particularly effective for businesses that sell products or services that people typically research before making a purchase.

Advantages of Remarketing

Remarketing offers several benefits to businesses of all sizes and types:

• It allows businesses to reach out to lost customers and bring them back to their website.
• Increases conversions by targeting people who have already shown an interest in your products or services.

• It allows businesses to target specific segments of their audience with more relevant ads.
• It can be a cost-effective way to reach potential customers.

Best practices for Remarketing

• Use retargeting pixels and cookies to track website visitors
• Segment your audience by behavior, demographics, and interests
• Create highly relevant ads that match the visitor’s previous behavior
• Use A/B testing to optimize your remarketing campaigns
• Set up remarketing lists for search ads to reach people who have previously interacted with your website

Avoid over-targeting, as this can lead to ad fatigue and decrease conversions

Overall, remarketing is a powerful marketing strategy that can help businesses increase conversions and reach out to lost customers. By tracking the behavior of website visitors and retargeting them with specific ads, businesses can increase their visibility and reach potential customers who have already shown an interest in their products or services. To be successful, businesses should use retargeting pixels, segment their audience, create highly relevant ads, A/B test their campaigns, set up remarketing lists for search ads, and avoid over-targeting.

Remarketing FAQ

What is remarketing?

Remarketing is a form of online advertising that targets users who have previously interacted with a business’s website or mobile app using cookies or mobile identifiers.

How does remarketing work?

Remarketing tracks users’ previous interactions with a business and shows relevant ads as they browse other sites or apps within the same network.

What are the benefits of remarketing?

Remarketing helps increase conversion and brand awareness by targeting users who have previously shown interest in a business’s products or services.

What are some best practices for remarketing?

Segmenting the audience, personalizing ads, testing, and being mindful of ad frequency are best practices for remarketing.

Can remarketing be used for both B2C and B2B?

Remarketing can be used for both B2C(business to consumer) and B2B(business to business) to target consumers and other businesses.