Best Pay Per Click Services
PPC Services
We Do Our Due Diligence
At Webserv, we make pay-per-click ads human-friendly. We start every new customer account with a thorough due diligence process so we can get to know our client’s audience, industry, rivals, and business model inside and out before the first ad goes live.
Customized PPC Services
We understand that PPC management comes with challenges. That’s why we take proactive, round-the-clock monitoring techniques and web analytics in order to design PPC campaigns that will drive conversions and growth for your business.
Experienced Consulting
When you work with us, you have access to have a team of PPC experts who aim to help you see a higher return while taking care of all the tricky stuff for you, like Google ads, mobile ads, display ads, native ads, landing pages, and — of course — A/B testing.
We’re Not Like the Other Guys
ROI-Focused PPC Management
Let’s get straight to it: pay-per-click advertising efforts have to add to your bottom line. Whether your goal is to attract new customers or remarket to existing ones, the ultimate goal is to increase business. Truly successful PPC management starts by understanding your business and revenue model, and our job is to create and manage PPC ads that increase and deliver positive ROI.
Audience Insight
Our keyword and audience research is thorough and holistic. This provides you with a comprehensive, in-depth understanding of your target audience’s motivations and behaviors — it’s the best and most efficient way to be noticed by that audience.
Friendly Automation
This is the epitome of working smarter, not harder! Using the most up-to-date machine learning and automation is crucial in today’s paid search campaigns. By doing so, we can free up resources to focus on campaign structure, precise metrics, and final outcomes by letting technology handle all the heavy lifting.
Responsive Campaign Management
This isn’t a “set it and forget it” situation. Even if your paid search campaign is automated, you’ll interact directly with your dedicated PPC specialist every step of the way. This allows you to tweak and guarantee that your campaign achieves its objectives.
Maximized Conversions
The step is to get a click but what really matters are leads and conversions. Our PPC team uses best industry practices to acquire insight into your campaign, convert prospects, and take them further down the funnel by sending CRM data back into the ad platform.
PPC Services that put more dollars in your pocket
What is pay-per-click advertising?
If you’ve ever seen the ads that appear at the top of the search engine results page (SERP), then congrats: you’re already familiar with what PPC ads look like!
PPC (pay-per-click) is an advertising technique in which marketers publish ads on a platform and pay the platform’s host when that ad is clicked. The ad’s purpose is to direct users to the advertiser’s website or app, where they can then complete a valuable action like purchasing a product or signing up for something. It’s common to see advertisers display ads related to what consumers are searching for on search engines because this makes them attractive host platforms.
Here’s how it works: an auction for keywords takes place every time an ad slot on a SERP becomes available. The winner of the top spot is determined by a mix of variables, including the amount of the bid and the quality of the ad.
These auctions are what keep the PPC gears moving — they begin when someone makes a query on a search engine. But if advertisers are interested in presenting ads that are relevant to a user’s query, an auction is triggered by keywords that marketers can then bid on. By the end of the auction, the ads that win are the ones that appear on the SERP.
During this whole process, advertisers have to consider keywords, audience targeting, budgeting, making sure that the ads contain strong copy that pushes conversions, and much, much more.
We’ll admit, that all sounds complicated, but here’s the part you as the business owner need to know: PPC is one of the most cost-effective forms of online marketing that you can get for your business. Due to its nature, you only pay for the number of clicks your ad receives — this means that you only pay for what takes your audience to that next step of the sales funnel.
How long does the PPC process take?
Initiating a PPC campaign can be beneficial right away, but (like most good things) it takes time to yield truly remarkable results. And here’s why:
- New PPC campaigns don’t have any existing data
- New PPC campaigns don’t have an existing performance history
That being said, starting a new campaign is still vastly more effective than not having one at all. This is the time where we have to trust the process.
You may see some wasted ad spend at the beginning as your campaign is in the process of becoming more optimized. This is the time when the campaign efforts should focus on gathering data from ads, which can then be used to improve bids, audience targeting, and keyword targeting. Think of it as a training period for your ad campaign: studying all this useful data will help enhance the overall performance of your campaign in the future.
The other guys will tell you that a PPC campaign needs three months to become truly effective: month one is spent monitoring data, month two for keywords, targeting, and bids, and month three for testing and scaling. But at Webserv, we can do all that and get you the results you’re looking for in 45-60 days. That’s nearly half the time!
Should I use PPC marketing for my business?
Pay-per-click advertising, like any other method of marketing, has advantages and disadvantages. PPC should ideally be used as part of a comprehensive digital marketing strategy, allowing you to maximize benefits while minimizing drawbacks.
PPC Pros:
- Highly targeted views: You have complete control over who sees your ads, down to a granular level
- Instant results: Your ads will reach your target audience as soon as they are approved by the hosting site.
- Easy to track: You can easily follow the progress of your campaign and calculate your return on investment.
- Possibility of huge exposure: Paid advertisements are prominently displayed, so it could potentially reach an almost infinite number of users.
PPC Cons:
- Long-term campaigns are costly: Since you pay for each click, your budget is at the mercy of advertising rates. It will build up if you do this for months or years.
- Not creating an asset: You’re developing an asset when you invest in content marketing or building out a website, but your success with PPC is contingent on ongoing ad spending.
PPC marketing is a fantastic approach to swiftly reach a highly-targeted audience. You can create sponsored advertising in seconds using platforms (Google, Bing, and Facebook to name a few), and depending on your budget, those ads could be seen by tens of thousands of people once approved by the hosting site.
While contacting your target audience is crucial in marketing, what matters most is what you do once you have their attention. This is why you should either take care of your paid campaigns yourself or hire someone to handle it for you.
Fortunately, we can help with that. Our specialists treat PPC as a piece of your business’ comprehensive digital marketing strategy. PPC has a lot of advantages, but you also need strong marketing in other areas, like SEO, content marketing, and paid social.
When you strike the ideal balance with PPC and have your advertising perfectly optimized, it can result in a great return on investment and become an important part of your digital marketing toolbox.
What does Webserv do for PPC campaigns?
Keyword Research
Keywords are at the heart of pay-per-click advertising, linking businesses with users’ search queries. Here are two terms you should know: queries and keywords.
Queries are the actual terms that users type into a search engine’s search box to retrieve results, whereas keywords are the terms we use to match you content (ads, web pages, etc.) to peoples’ queries
Keywords serve as abstract representations of a wide range of search queries that are prone to errors such as misspellings. This means that advertisers can match search queries with greater or less precision depending on the keyword match types they select.
For example, we can select whether to match keywords to search queries exactly or to allow for variants such as alternative word orderings, typos, or the inclusion of other terms.
Negative keywords can also be used to avoid irrelevant traffic by preventing ads from being triggered by search queries containing those terms.
Ads
Once we finish researching which keywords would best be used by your campaign, we move on to preparing the ad.
Ads are grouped together in ad groups that target similar keyword sets and are organized around common themes. They’re what users will see if the auction is won, therefore getting them just-right is crucial.
Headlines, descriptive lines, and a URL are usually included in an ad — they can appear at the top of the page or at the bottom of the page on a SERP.
To see what works best for you and your business goals, we’ll be sure to test several variations of ad copy, CTA button placement, imagery, and more to find what garners the best conversion rate.
Budgeting and Bidding
At this stage, we need to select how much you are ready to spend on a certain keyword before participating in the auction. Budgets are set at the campaign level. Bids are set at the ad group or keyword level.
Budgets can be exceeded on a daily basis, but not on a monthly basis. They should be created in accordance with the business’ overall plan. On the other hand, bids are a more detailed approach of keeping track of spending. Bids are required for all ad groups, although keyword-level bids take precedence over ad group-level bids.
This could all be done manually, but it eats up a lot of valuable time and effort that could be spent elsewhere on your PPC campaign — this is why we use automated tactics. In automated bidding, we can specify a specified target for your campaigns, and the advertising platform will then decide the best bid for each auction.
The actual amount paid by the advertiser is determined by competitor activity and ad rank, not only the maximum bid, thanks to the real-time bidding system.
In a nutshell, you’re looking at a campaign that uses efficient strategies to help you save money and see a greater return on your investment.
Targeting
Let’s get back to the second part of why keyword research is important: your ad can only show up to relevant consumers if they use the proper keywords.
Here are other audience-targeting criteria we look at when optimizing campaigns:
- What device are they using?
- What days and times are they making these searches?
- Where is their location based?
- What are their demographics?
For example, we can maximize your ad performance by targeting people on mobile in the evening, or individuals under the age of 25 within a set radius of a specific place. This data is key for building campaigns that feel perfectly tailored to the users — different types of ad copy or different conversion goals may work better for one group of users than another.
It’s also feasible to target or exclude former visitors to a website who do follow-up searches using remarketing techniques that allow for more customized ad copy and altered budgets.
Bids for keywords can be modified automatically based on targeting options, providing us with greater control over traffic and spend depending on what your overall needs and goals for the campaign are.
Conversions
All of this effort is super valuable — if you don’t get any clicks at first. The real goal is to increase conversions.
You want visitors to make certain actions after clicking on your ad, and these will vary depending on the sort of business or service being advertised.
The following are some common examples of conversions:
- Subscribe to a newsletter
- Purchase a service
- Dial a phone number
- And more
To determine whether a PPC campaign is performing well and how many conversions may be attributed to sponsored search rather than other marketing channels, conversion tracking is critical. But don’t worry — we’ll take care of all this for you.
Why Webserv?
At Webserv, the premier PPC agency in Orange County, we specialize in running multi-channel PPC ads using first-party data from our clients. We also use this data to develop effective, high-profit campaigns that can meet your target audience where they are. Oh, and we can do all this while still assisting your audience in making an informed purchase decision.
But the service that you’ll find the most impactful is our transparent, communicative campaign management.
It’s important to us that our clients stay in the loop of how their PPC campaigns are performing, which is why we offer transparent PPC reporting.
Not only will you receive monthly reports to their customers including conversions, traffic, rankings, and other campaign-specific KPIs (key performance indicators), but we go above and beyond by presenting the data that fits your unique goals and needs.
If you’ve been burned or misled by data dumps and vanity metrics in the past, we’re here to assure you that that’s not how we operate. Every month, your Webserv PPC specialist will give you a full report on how our PPC efforts have impacted your business, and take the time to clearly explain and give context to how that affects your business.
PPC Services that put more dollars in your pocket
If you’ve ever seen the ads that appear at the top of the search engine results page (SERP), then congrats: you’re already familiar with what PPC ads look like!
PPC (pay-per-click) is an advertising technique in which marketers publish ads on a platform and pay the platform’s host when that ad is clicked. The ad’s purpose is to direct users to the advertiser’s website or app, where they can then complete a valuable action like purchasing a product or signing up for something. It’s common to see advertisers display ads related to what consumers are searching for on search engines because this makes them attractive host platforms.
Here’s how it works: an auction for keywords takes place every time an ad slot on a SERP becomes available. The winner of the top spot is determined by a mix of variables, including the amount of the bid and the quality of the ad.
These auctions are what keep the PPC gears moving — they begin when someone makes a query on a search engine. But if advertisers are interested in presenting ads that are relevant to a user’s query, an auction is triggered by keywords that marketers can then bid on. By the end of the auction, the ads that win are the ones that appear on the SERP.
During this whole process, advertisers have to consider keywords, audience targeting, budgeting, making sure that the ads contain strong copy that pushes conversions, and much, much more.
We’ll admit, that all sounds complicated, but here’s the part you as the business owner need to know: PPC is one of the most cost-effective forms of online marketing that you can get for your business. Due to its nature, you only pay for the number of clicks your ad receives — this means that you only pay for what takes your audience to that next step of the sales funnel.
Initiating a PPC campaign can be beneficial right away, but (like most good things) it takes time to yield truly remarkable results. And here’s why:
- New PPC campaigns don’t have any existing data
- New PPC campaigns don’t have an existing performance history
That being said, starting a new campaign is still vastly more effective than not having one at all. This is the time where we have to trust the process.
You may see some wasted ad spend at the beginning as your campaign is in the process of becoming more optimized. This is the time when the campaign efforts should focus on gathering data from ads, which can then be used to improve bids, audience targeting, and keyword targeting. Think of it as a training period for your ad campaign: studying all this useful data will help enhance the overall performance of your campaign in the future.
The other guys will tell you that a PPC campaign needs three months to become truly effective: month one is spent monitoring data, month two for keywords, targeting, and bids, and month three for testing and scaling. But at Webserv, we can do all that and get you the results you’re looking for in 45-60 days. That’s nearly half the time!
Pay-per-click advertising, like any other method of marketing, has advantages and disadvantages. PPC should ideally be used as part of a comprehensive digital marketing strategy, allowing you to maximize benefits while minimizing drawbacks.
PPC Pros:
- Highly targeted views: You have complete control over who sees your ads, down to a granular level
- Instant results: Your ads will reach your target audience as soon as they are approved by the hosting site.
- Easy to track: You can easily follow the progress of your campaign and calculate your return on investment.
- Possibility of huge exposure: Paid advertisements are prominently displayed, so it could potentially reach an almost infinite number of users.
PPC Cons:
- Long-term campaigns are costly: Since you pay for each click, your budget is at the mercy of advertising rates. It will build up if you do this for months or years.
- Not creating an asset: You’re developing an asset when you invest in content marketing or building out a website, but your success with PPC is contingent on ongoing ad spending.
PPC marketing is a fantastic approach to swiftly reach a highly-targeted audience. You can create sponsored advertising in seconds using platforms (Google, Bing, and Facebook to name a few), and depending on your budget, those ads could be seen by tens of thousands of people once approved by the hosting site.
While contacting your target audience is crucial in marketing, what matters most is what you do once you have their attention. This is why you should either take care of your paid campaigns yourself or hire someone to handle it for you.
Fortunately, we can help with that. Our specialists treat PPC as a piece of your business’ comprehensive digital marketing strategy. PPC has a lot of advantages, but you also need strong marketing in other areas, like SEO, content marketing, and paid social.
When you strike the ideal balance with PPC and have your advertising perfectly optimized, it can result in a great return on investment and become an important part of your digital marketing toolbox.
Keyword Research
Keywords are at the heart of pay-per-click advertising, linking businesses with users’ search queries. Here are two terms you should know: queries and keywords.
Queries are the actual terms that users type into a search engine’s search box to retrieve results, whereas keywords are the terms we use to match you content (ads, web pages, etc.) to peoples’ queries
Keywords serve as abstract representations of a wide range of search queries that are prone to errors such as misspellings. This means that advertisers can match search queries with greater or less precision depending on the keyword match types they select.
For example, we can select whether to match keywords to search queries exactly or to allow for variants such as alternative word orderings, typos, or the inclusion of other terms.
Negative keywords can also be used to avoid irrelevant traffic by preventing ads from being triggered by search queries containing those terms.
Ads
Once we finish researching which keywords would best be used by your campaign, we move on to preparing the ad.
Ads are grouped together in ad groups that target similar keyword sets and are organized around common themes. They’re what users will see if the auction is won, therefore getting them just-right is crucial.
Headlines, descriptive lines, and a URL are usually included in an ad — they can appear at the top of the page or at the bottom of the page on a SERP.
To see what works best for you and your business goals, we’ll be sure to test several variations of ad copy, CTA button placement, imagery, and more to find what garners the best conversion rate.
Budgeting and Bidding
At this stage, we need to select how much you are ready to spend on a certain keyword before participating in the auction. Budgets are set at the campaign level. Bids are set at the ad group or keyword level.
Budgets can be exceeded on a daily basis, but not on a monthly basis. They should be created in accordance with the business’ overall plan. On the other hand, bids are a more detailed approach of keeping track of spending. Bids are required for all ad groups, although keyword-level bids take precedence over ad group-level bids.
This could all be done manually, but it eats up a lot of valuable time and effort that could be spent elsewhere on your PPC campaign — this is why we use automated tactics. In automated bidding, we can specify a specified target for your campaigns, and the advertising platform will then decide the best bid for each auction.
The actual amount paid by the advertiser is determined by competitor activity and ad rank, not only the maximum bid, thanks to the real-time bidding system.
In a nutshell, you’re looking at a campaign that uses efficient strategies to help you save money and see a greater return on your investment.
Targeting
Let’s get back to the second part of why keyword research is important: your ad can only show up to relevant consumers if they use the proper keywords.
Here are other audience-targeting criteria we look at when optimizing campaigns:
- What device are they using?
- What days and times are they making these searches?
- Where is their location based?
- What are their demographics?
For example, we can maximize your ad performance by targeting people on mobile in the evening, or individuals under the age of 25 within a set radius of a specific place. This data is key for building campaigns that feel perfectly tailored to the users — different types of ad copy or different conversion goals may work better for one group of users than another.
It’s also feasible to target or exclude former visitors to a website who do follow-up searches using remarketing techniques that allow for more customized ad copy and altered budgets.
Bids for keywords can be modified automatically based on targeting options, providing us with greater control over traffic and spend depending on what your overall needs and goals for the campaign are.
Conversions
All of this effort is super valuable — if you don’t get any clicks at first. The real goal is to increase conversions.
You want visitors to make certain actions after clicking on your ad, and these will vary depending on the sort of business or service being advertised.
The following are some common examples of conversions:
- Subscribe to a newsletter
- Purchase a service
- Dial a phone number
- And more
To determine whether a PPC campaign is performing well and how many conversions may be attributed to sponsored search rather than other marketing channels, conversion tracking is critical. But don’t worry — we’ll take care of all this for you.
At Webserv, the premier PPC agency in Orange County, we specialize in running multi-channel PPC ads using first-party data from our clients. We also use this data to develop effective, high-profit campaigns that can meet your target audience where they are. Oh, and we can do all this while still assisting your audience in making an informed purchase decision.
But the service that you’ll find the most impactful is our transparent, communicative campaign management.
It’s important to us that our clients stay in the loop of how their PPC campaigns are performing, which is why we offer transparent PPC reporting.
Not only will you receive monthly reports to their customers including conversions, traffic, rankings, and other campaign-specific KPIs (key performance indicators), but we go above and beyond by presenting the data that fits your unique goals and needs.
If you’ve been burned or misled by data dumps and vanity metrics in the past, we’re here to assure you that that’s not how we operate. Every month, your Webserv PPC specialist will give you a full report on how our PPC efforts have impacted your business, and take the time to clearly explain and give context to how that affects your business.
