Congratulations on launching your brand’s e-commerce site!
Not only has your business taken a lot of time and effort to get off the ground, but you’ve taken a lot of care with your site as well.
With all of the work that’s gone into this site, it’s important for you to make sure that your site’s SEO is as finely-tuned as possible, as this can affect your brand’s overall growth and success.
As a brand that’s a part of a niche market, you know how important it is for your business to have a strong online presence that drives traffic and generates revenue. These days, an e-commerce site or online shop is imperative for any business, but especially for those in niche markets that are focusing on a specific target audience.
In order to help your online shop perform at its best, we’ve put together a list of our favorite SEO tips for niche markets. Let’s get started:
1. Utilize Search Engine Optimization for E-Commerce Sites
The first thing you’ll want to do is make sure you’re using SEO to rank higher in organic searches.
There are three primary types of SEO you should utilize for your business’ site:
- On-page SEO: lets your site, product pages and product images appear in SERP results.
- Technical SEO: performing regular site audits will help ensure that your website is running smoothly.
- Local SEO (if applicable): will help put your brick and mortar store on the virtual map, helping more potential customers find and contact you.
You’ll want to keep these in mind for each product and service page and blog post you create and use this information to develop your brand’s SEO strategy.
Now it’s time to dive into how you can improve your e-commerce site’s on-page SEO to appear higher in search rankings.
2. Rank for High-Intent Keywords
For every page you create on your niche market e-commerce site, you’ll want to do some in-depth keyword research to find out which ones you’ll be able to rank for.
When creating pages for our own site, we like to conduct our keyword research in Ahrefs before creating content for that page.
Ahrefs lets us discover information about short and long tail keywords, such as keyword difficulty, search volume, possible CPC and what the top-ranking pages for that search term are.
After we find our desired keyword, we get to work on creating content for that page.
3. Nurture Consumer Trust With High-Quality Content Marketing
Every blog post, product image and product page should be high-quality and build trust between your business and your customers.
Side note: Before you do this, you’ll want to make sure that you know your target audience, which you can learn more about by using tools such as Google Analytics.
Creating high-quality content is an integral part of nurturing brand recognition and loyalty, so take these elements into account:
- Written content should be engaging, easy-to-read and free of typos. It should also provide answers to search queries and have a sufficient word count.
- Product images should be as informative about the product as possible. The image should be clear and capture your brand aesthetic. It should also have a detailed alt-text and be optimized for your site so it doesn’t affect your page speed.
- Videos make a great addition to a product page—it lets site visitors gather more information about the product, plus, visitors typically stay longer on a page with video versus without.
After making sure your content is up to par, make sure to keep it up-to-date and fresh (according to your brand’s content marketing strategy) so your page will continue to perform at its best.
4. Build Highly-Optimized Web Pages
It’s important to treat each web page on your site like it can drive organic search traffic (and potential revenue) to your business—because they absolutely can.
To get the most out of each product page, conduct keyword research for your page, and make sure that keyword is present in the page’s:
- Title tag
- Body copy
- Alt-image text
It’s also a good idea to aim for each product page to hit around 1,000 words in order to perform better on SERPs.
You can learn more about on-page SEO here.
5. Don’t Ignore Social Media
Lots of social media brands have been conscious of the growing need for businesses’ presence on their platforms, and have created ways for these businesses to utilize their social media accounts for both marketing and shopping purposes.
Platforms like Instagram, Facebook and Pinterest are developing in-app tools every day to make the experience of buying and selling products on their platforms even easier.
And while these tools won’t necessarily drive traffic to your site, it would be a mistake to forgo using them for the overall benefit of growing your brand.
6. Contact a Digital Marketing Expert
We know how hard it is for business owners to take on the responsibilities of a niche market e-commerce site when your plate is already full with trying to run your business as well.
At WebServ, we can help you grow your e-commerce business with beautiful, user-friendly web design, a winning SEO strategy and more. To learn more about how we can assist you and your brand, schedule a call with us.