--- title: "Benchmarks" description: "← Back to Resources REHAB MARKETING BENCHMARKS Know What Good Looks Like. No Guesswork Real performance data aggregated from our full client base, so treatment center operators always have a credible benchmark to measure against. Updated annually, with quarterly breakdowns coming soon. Book Intro Call Ultimate Guides Buyers Guides Thought Leadership Glossary Blog Benchmarks Tools […]" url: "https://webserv.io/resources/benchmarks/" date_modified: "2026-04-15T14:24:52-08:00" --- [← Back to Resources](https://webserv.io/resources/) REHAB MARKETING BENCHMARKS # Know What Good Looks Like. No Guesswork Real performance data aggregated from our full client base, so treatment center operators always have a credible benchmark to measure against. Updated annually, with quarterly breakdowns coming soon. [Book Intro Call](https://webserv.io/intro-meeting/) --- [Ultimate Guides](/resources/blog/category/ultimate-guides/) [Buyers Guides](/resources/blog/category/buyers-guides/) [Thought Leadership](/resources/blog/category/thought-leadership/) [Glossary](/glossary/) [Blog](/resources/blog/) [Benchmarks](/resources/benchmarks/) [Tools](/resources/tools/) --- WHY BENCHMARKS MATTER > "You can't know if your agency is performing if you don't know what good looks like." $16.5M+ In PPC spend analyzed to build our 2025 benchmark data 40,652 Leads tracked through the full funnel — lead to VOB to admit 994 Admits generated — the real metric every benchmark is built around ## Most treatment centers are measuring their agency's performance against nothing. Without industry benchmarks, there's no way to know if your cost per lead is competitive, if your VOB conversion rate is healthy, or if your cost per admit is leaving money on the table. You're either trusting your agency's word or comparing against your own historical data — neither of which tells you what's actually possible. These reports change that. Every benchmark published here is built from real performance data across treatment center clients we've managed — not industry surveys, not third-party estimates. Actual spend, actual leads, actual admits. Use them to audit your current agency, set realistic targets, or build a business case for a marketing budget that reflects what patient acquisition actually costs in behavioral health. --- ANNUAL REPORTS ## State of Rehab Marketing Our annual benchmark series published every year so treatment center operators always have a current standard to measure against. Quarterly editions launching soon. 2025 ### State of Rehab Marketing: 2025 Full-funnel PPC benchmarks aggregated from $16.5M in managed ad spend across treatment centers. Cost per lead, cost per VOB, cost per admit, and funnel conversion rates — all based on real 2025 performance data. PPC Paid Search Paid Social Full Funnel [View Report](https://webserv.io/resources/benchmarks/state-of-rehab-marketing-2025/) 2024 ### State of Rehab Marketing: 2024 Our broadest report to date — covering both PPC and SEO performance across treatment center clients. Use it for year-over-year comparison on paid performance and a full picture of organic vs. paid acquisition. PPC SEO Organic Year-over-Year [View Report](https://webserv.io/resources/benchmarks/state-of-rehab-marketing-2024/) COMING SOON ### Quarterly Benchmarks Annual data tells you where you've been. Quarterly benchmarks tell you where you are. We're launching quarterly PPC and admissions performance reports so treatment center operators always have a current pulse on the industry. Q1 2026 Q2 2026 Q3 2026 Q4 2026 --- Ready to Grow? ## You've Seen the Benchmarks. Now Let's Beat Them. 30-minute strategy session to discuss your census goals, current challenges, and how we can help you scale admissions sustainably. - 9 years exclusively serving behavioral health - Helped clients generate 2,000+ admits in 2025 - We'll create a custom roadmap for your facility Trusted by 200+ Treatment centers nationwide ![gallus logo](https://blackbookdata.io/wp-content/uploads/2025/07/Frame-404-2.png) ![refine logo](https://blackbookdata.io/wp-content/uploads/2025/07/Footer-Logo-1.png) ![damore logo](https://blackbookdata.io/wp-content/uploads/2025/07/Group-346.png) ![new method wellness logo](https://blackbookdata.io/wp-content/uploads/2025/07/Logo-white-2.png) ![alina lodge](https://blackbookdata.io/wp-content/uploads/2025/07/ChatGPT-Image-Jun-5-2025-01_32_19-PM-1.png)