law firm ppc
Acquire Better Leads With Law Firm PPC
Optimized for Success
One of the most effective marketing tools for attracting sales qualified leads (SQLs) is pay per click advertising, or PPC. From personal injury cases to clients filing for divorce, law firm PPC campaigns allow you to pinpoint the types of clients and cases your firm specializes in.
A More Efficient Way to Pay
This means that you are able to have more control over your ad spending, allowing you to improve your conversion rate and generate more revenue while minimizing wasted ad spend.
Setting up this type of Google Ads campaign helps keep long term costs down, while you know that every penny went directly towards converting a potential client.
Precise, Specialized Targeting
As previously stated, PPC campaigns allow you to target ultra-specific audiences, giving you the chance to highlight specific services your law firm offers.
Keywords Are Key
The higher your ranking, the more likely it is that a potential client will click on your ad. This will send them to a highly-specialized landing page that’s full of high-impact CTAs.
The landing page we create for you is fully optimized for driving traffic to perform a desired action, such as calling you for a consultation. This is a fantastic opportunity to learn more about your prospective clients while driving conversions with strong CTAs.
With the right PPC management, your firm will be able to attain top search rankings for keywords that would otherwise be difficult for your business to rank for in organic search.
See Our Other Law Firm Marketing Services
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167% increase in organic traffic over the course of 7 months
263% increase in calls and 20% growth in organic traffic in one quarter