law firm ppc

Acquire Better Leads With Law Firm PPC

PPC campaigns allow you to attract your target audience on a precise, granular level, rather than putting your energy into widespread, generic ads that target marketing qualified leads. From there, you are able to guide your audience through a specialized CTA—which is an especially important opportunity for law firms.

Optimized for Success

One of the most effective marketing tools for attracting sales qualified leads (SQLs) is pay per click advertising, or PPC. From personal injury cases to clients filing for divorce, law firm PPC campaigns allow you to pinpoint the types of clients and cases your firm specializes in.

A More Efficient Way to Pay

Rather than paying for a traditional ad, PPC campaigns are charged by cost per click, meaning that you only pay for the times that someone has clicked on your ad.

While PPC campaigns can initially seem like a pricy option, it is a much more impactful and efficient technique of digital marketing.

This means that you are able to have more control over your ad spending, allowing you to improve your conversion rate and generate more revenue while minimizing wasted ad spend.

Setting up this type of Google Ads campaign helps keep long term costs down, while you know that every penny went directly towards converting a potential client.

Precise, Specialized Targeting

As previously stated, PPC campaigns allow you to target ultra-specific audiences, giving you the chance to highlight specific services your law firm offers.

Using specialized search ads is one of our most successful methods of generating SQLs for law firms.

By using this technique, you can target your potential clients by high-intent keywords, so your ad is seen by people who are more likely to give you a phone call or request a consultation for your firm’s services.

Keywords Are Key

When we begin building your law firm’s PPC ad, we start by performing keyword research to help you appear at the top of the search results page for your desired terms.

The higher your ranking, the more likely it is that a potential client will click on your ad. This will send them to a highly-specialized landing page that’s full of high-impact CTAs.

The landing page we create for you is fully optimized for driving traffic to perform a desired action, such as calling you for a consultation. This is a fantastic opportunity to learn more about your prospective clients while driving conversions with strong CTAs.

With the right PPC management, your firm will be able to attain top search rankings for keywords that would otherwise be difficult for your business to rank for in organic search.