--- title: "Our Team" description: "Our Specialized Rehab Marketing Team Real Specialists built for Rehab Marketing. Not Repurposed from a General Agency. Every strategy we build, every campaign we run, and every piece of contentwe publish comes from people who know this industry inside and out. Book Intro Call 30 Team Members 9 Years Providing Services to Rehabs 200+ Treatment […]" url: "https://webserv.io/about-us/team/" date_modified: "2026-04-15T11:42:09-08:00" --- # Our Specialized Rehab Marketing Team ## Real Specialists built for Rehab Marketing. Not Repurposed from a General Agency. Every strategy we build, every campaign we run, and every piece of contentwe publish comes from people who know this industry inside and out. [Book Intro Call](https://webserv.io/intro-meeting/) 30 Team Members 9 Years Providing Services to Rehabs 200+ Treatment Centers Served 15,000+ Admits Generated --- Trusted by 200+ Treatment centers nationwide ![gallus logo](https://blackbookdata.io/wp-content/uploads/2025/07/Frame-404-2.png) ![refine logo](https://blackbookdata.io/wp-content/uploads/2025/07/Footer-Logo-1.png) ![damore logo](https://blackbookdata.io/wp-content/uploads/2025/07/Group-346.png) ![new method wellness logo](https://blackbookdata.io/wp-content/uploads/2025/07/Logo-white-2.png) ![alina lodge](https://blackbookdata.io/wp-content/uploads/2025/07/ChatGPT-Image-Jun-5-2025-01_32_19-PM-1.png) --- WHY IT MATTERS > "We built this team around one industry because we believe depth beats breadth every time." $16.5M+ In ad spend managed exclusively for behavioral health treatment centers 2,000+ Verified admits generated in 2025 across our client portfolio 9 Years Exclusively in behavioral health marketing ## We Only Work in Behavioral Health. Most marketing agencies treat addiction treatment like any other vertical. They repurpose the same playbooks they use for e-commerce, SaaS, and home services and wonder why the results don't translate. Behavioral health is different. The regulations are different. The buyer journey is different. The stakes are different. Many of our team members have spent 3 or more years working exclusively in rehab marketing. That means they understand the nuances that generalist agencies miss entirely. Things like how the admissions pipeline actually works, the difference between INN and OON insurance strategy, how payer mix affects campaign structure, and how levels of care shape the entire patient acquisition funnel. When you work with Webserv, your marketing strategy is not a template. It is built around your facility's specific goals, your payer mix, your levels of care, and backed by years of real performance data gathered from across the behavioral health space. --- ## Meet the Team Operations Preston Powell Chief Executive Officer Preston Powell is the CEO and Founder of Webserv, a digital marketing agency specializing in patient acquisition for addiction treatment... View Full Bio × Operations Preston Powell Chief Executive Officer Preston Powell is the CEO and Founder of Webserv, a digital marketing agency specializing in patient acquisition for addiction treatment centers and behavioral health facilities. With a mission to help treatment centers grow ethically and sustainably, Preston has built an integrated ecosystem of companies designed to address the industry's most pressing challenges. Under his leadership, Webserv has become a trusted partner to over 200 treatment centers nationwide, managing more than $16 million in marketing spend and delivering measurable patient admissions through data-driven strategies. Preston also founded Revenue Logic, a transparent billing solution that optimizes insurance reimbursements, and Blackbook, a payor data insights platform that maximizes revenue potential for healthcare providers. Preston is passionate about creating a patient-first, financially sustainable behavioral healthcare industry. By integrating marketing, billing, and financial data, he helps treatment centers operate efficiently, scale profitably, and make informed business decisions without compromising quality of care. Operations Kyle McHenry Chief Financial Officer Kyle McHenry is the founder of Revenue Logic, a behavioral health revenue cycle management company working exclusively with addiction treatment... View Full Bio × Operations Kyle McHenry Chief Financial Officer Kyle McHenry is the founder of Revenue Logic, a behavioral health revenue cycle management company working exclusively with addiction treatment and mental health providers. He's also a co-founder of Webserv, a digital marketing agency serving treatment centers nationwide. The companies operate as a connected ecosystem: Webserv drives admissions through marketing, Revenue Logic maximizes collections once admissions convert. Sales Paul Aston Vice President of Strategic Engagements Paul Aston is a seasoned business leader serving as Vice President of Strategic Engagements, where he focuses on building and... View Full Bio × Sales Paul Aston Vice President of Strategic Engagements Paul Aston is a seasoned business leader serving as Vice President of Strategic Engagements, where he focuses on building and strengthening high-impact partnerships that drive long-term organizational growth. With a strong background in client relations, business development, and cross-functional collaboration, Paul plays a key role in aligning strategic initiatives with client needs and market opportunities. A natural people person, Paul is deeply committed to fostering meaningful connections and empowering others through education and open communication. He is known for holding honesty and transparency to the highest standard, creating an environment of trust and integrity in every interaction. He is recognized for his ability to cultivate strong relationships with stakeholders, identify new avenues for engagement, and lead complex initiatives from concept through execution. His work often involves bridging the gap between executive vision and operational delivery, ensuring that strategic partnerships translate into measurable results. Paul holds a degree in psychology from California State University, Fullerton, a background that informs his people-first approach, emotional intelligence, and ability to understand and connect with diverse perspectives. He brings a results-oriented mindset, combining analytical insight with a collaborative leadership style to foster innovation and sustainable success across the organizations he serves. Operations Rebecca Elliot Director of Client Success Rebecca Elliot is Director of Client Success at Webserv, focused on aligning marketing strategy and execution with measurable business outcomes.... View Full Bio × Operations Rebecca Elliot Director of Client Success Rebecca Elliot is Director of Client Success at Webserv, focused on aligning marketing strategy and execution with measurable business outcomes. She brings over a decade of experience leading performance marketing initiatives and managing multi-million dollar client portfolios. Rebecca is known for delivering a white-glove client experience—combining proactive communication, strategic insight, and operational excellence. She works closely with clients and internal teams to ensure every initiative drives meaningful impact, from lead quality to revenue growth. Paid Admissions Mitch Marowitz Director of Paid Admissions Mitch has 6+ years at Webserv, navigating the difficulty and restrictions that come with Behavioral Health digital marketing across various... View Full Bio × Paid Admissions Mitch Marowitz Director of Paid Admissions Mitch has 6+ years at Webserv, navigating the difficulty and restrictions that come with Behavioral Health digital marketing across various advertising platforms. Nothing impresses him more than a pretty, functional tech stack that helps save time, provide insights, and drive results. When he’s not game planning for accounts or building workflows, he’s probably at the beach or in the mountains… or screaming into a void on X (opinions are his own). Organic Admissions Olivia Birkbeck Director of Organic Growth Olivia leads organic growth at Webserv, bringing strategic experience from SaaS and B2B to regulated industries where precision matters. She's... View Full Bio × Organic Admissions Olivia Birkbeck Director of Organic Growth Olivia leads organic growth at Webserv, bringing strategic experience from SaaS and B2B to regulated industries where precision matters. She's detail-oriented, building systems that work, coaching her team through nuanced client challenges, and keeping pace with how search behavior evolves. She's committed to getting it right and building strategies that last. Marketing Trevor Gage Director of Marketing Trevor Gage is Director of Marketing at Webserv, specializing in digital marketing for behavioral healthcare. Since 2019, he has developed... View Full Bio × Marketing Trevor Gage Director of Marketing Trevor Gage is Director of Marketing at Webserv, specializing in digital marketing for behavioral healthcare. Since 2019, he has developed deep expertise in technical SEO and content quality optimization to drive measurable results for addiction treatment and mental health providers. Trevor holds a BA in English from the University of San Francisco and an MA in Integrated Marketing Communication from Emerson College. Marketing Kevin Hall Associate Director, Marketing Kevin Hall is Associate Director of Marketing at Webserv, where he creates in-depth educational content that helps treatment center operators... View Full Bio × Marketing Kevin Hall Associate Director, Marketing Kevin Hall is Associate Director of Marketing at Webserv, where he creates in-depth educational content that helps treatment center operators improve their marketing, adopt better tools, and build systems that drive real, measurable admissions. His writing is grounded in hands-on experience across multiple disciplines, having worked on Webserv's creative, SEO, and marketing teams. Kevin brings a uniquely well-rounded perspective to every piece he produces. With a background in design and user experience, Kevin understands not just what treatment centers need to know, but how to present it in a way that is clear, actionable, and built for real operators and not just marketers. His 4 years of treatment center marketing experience across multiple roles gives him a depth of knowledge that shows in the specificity and practicality of his content. When he is not building out content strategies or diving into the latest in behavioral health marketing, you will find Kevin on the golf course. He is an avid golfer and a familiar face at Webserv's company golf tournaments, so if you want to talk marketing between holes, come find him there. Operations Jordan Pohl Human Resources & Finance Controller Jordan is a highly organized and dependable professional who helps keep things running smoothly behind the scenes. With experience across... View Full Bio × Operations Jordan Pohl Human Resources & Finance Controller Jordan is a highly organized and dependable professional who helps keep things running smoothly behind the scenes. With experience across billing, collections, HR, and event planning, she’s known for being detail-oriented, proactive, and easy to work with. She enjoys finding ways to make processes more efficient and supporting both her team and clients wherever she can. Jordan takes pride in being someone others can rely on, whether it’s solving a problem or keeping things on track. Outside of work, she enjoys staying active at the gym, playing pickleball, spending time with family, and relaxing with a good book. Bringing a balanced and positive approach to everything she does. Sales Kris Harrison Director of Strategic Engagements Kris is the Director of Strategic Engagements at Webserv, where he has spent the past five years helping organizations unlock... View Full Bio × Sales Kris Harrison Director of Strategic Engagements Kris is the Director of Strategic Engagements at Webserv, where he has spent the past five years helping organizations unlock growth through data-driven digital strategies. He partners closely with clients to understand their goals, identify opportunities, and develop tailored SEO and paid media strategies that drive qualified leads and long-term performance, while building lasting relationships along the way. With over 15 years of experience in the behavioral health space, including running treatment directories, Kris brings a deep understanding of the industry and what it takes to generate qualified admissions. He is known for his ability to simplify complex digital strategies and provide clear, actionable insights, all while maintaining a strong focus on transparency, accountability, and long-term client partnerships. Sales Kim Sugden Director of Strategic Engagements Kim serves as the Director of Strategic Engagements at Webserv, she leads client partnerships and brings a strong ability to... View Full Bio × Sales Kim Sugden Director of Strategic Engagements Kim serves as the Director of Strategic Engagements at Webserv, she leads client partnerships and brings a strong ability to connect with partners and understand their goals. She has extensive experience supporting organizations in aligning their marketing efforts with admissions goals to drive measurable impact. Coming from a family deeply rooted in the addiction industry, Kim brings a unique understanding of the space and a passion for supporting organizations that make a difference. Paid Admissions Keaton Nalle Associate Director, Paid Admissions Performance marketing professional with 6+ years of experience driving growth through data-informed paid media across most paid media channels. Manages... View Full Bio × Paid Admissions Keaton Nalle Associate Director, Paid Admissions Performance marketing professional with 6+ years of experience driving growth through data-informed paid media across most paid media channels. Manages a team overseeing $1M+/ month in ad spend, bringing a people-first approach to relationship building, problem solving, and driving meaningful business results. Paid Admissions Daniel Mo Paid Admissions Account Manager Daniel has 5+ years of experience driving data-led growth across paid media and digital acquisition, with a strong track record... View Full Bio × Paid Admissions Daniel Mo Paid Admissions Account Manager Daniel has 5+ years of experience driving data-led growth across paid media and digital acquisition, with a strong track record of scaling multi-channel campaigns. He builds strategies that blend performance marketing, analytics, and cross-functional execution to deliver measurable impact in fast-paced environments. Known for a thoughtful, results-oriented approach, he focuses on turning data into clear, actionable insights that drive performance. Once he rips off the marketer cape, he’s deep in the world of competitive esports—training for tournaments, refining his skills, and theory-crafting ways to secure the primary timeline in a multiverse of madness. Paid Admissions Ste McClean Paid Admissions Account Manager Digital marketing specialist with 5+ years of experience in paid media, lead generation, and client management. Proven track record managing... View Full Bio × Paid Admissions Ste McClean Paid Admissions Account Manager Digital marketing specialist with 5+ years of experience in paid media, lead generation, and client management. Proven track record managing high-value campaigns across Google Ads, Meta, and Microsoft Ads at agency level, driving measurable ROI and growth for clients in healthcare, fintech, and retail. Skilled in campaign strategy, data-driven optimization, and cross-functional collaboration, with an MSc in Digital Marketing from UCD Smurfit. Paid Admissions Chris Brown Paid Admissions Account Manager Chris is a performance marketing expert with more than 8 years of experience in paid media campaign strategy and execution,... View Full Bio × Paid Admissions Chris Brown Paid Admissions Account Manager Chris is a performance marketing expert with more than 8 years of experience in paid media campaign strategy and execution, with a history of success in both lead generation and e-commerce growth across various industries. He has extensive experience throughout many paid media platforms, such as Google, Meta, Linkedin, Tiktok, and programmatic platforms. Organic Admissions Chris Bannister Organic Admissions Account Manager Chris Bannister brings a decade of ecommerce and website optimization experience to client engagements, with deep expertise in Shopify, conversion... View Full Bio × Organic Admissions Chris Bannister Organic Admissions Account Manager Chris Bannister brings a decade of ecommerce and website optimization experience to client engagements, with deep expertise in Shopify, conversion optimization, and data-driven SEO. Having built and scaled his own ecommerce business through a successful exit, Chris understands what it takes to grow online — and translates that real-world perspective into measurable results for clients. Backed by a foundation in computer programming, he blends analytical thinking with practical strategy to help businesses win in search. Organic Admissions Carmen Broder Organic Admissions Account Manager Carmen started in traditional publishing, but fell in love with digital marketing and SEO. She prides herself on having an... View Full Bio × Organic Admissions Carmen Broder Organic Admissions Account Manager Carmen started in traditional publishing, but fell in love with digital marketing and SEO. She prides herself on having an eye for quality, and being able to craft copy loved by both humans and Google simultaneously. Organic Admissions Brennan Valeski Organic Admissions Account Manager Brennan is a results-driven digital marketing professional focused on helping brands grow through data-informed strategy and thoughtful execution. With experience... View Full Bio × Organic Admissions Brennan Valeski Organic Admissions Account Manager Brennan is a results-driven digital marketing professional focused on helping brands grow through data-informed strategy and thoughtful execution. With experience in SEO, analytics, and content performance, he works closely with clients to identify opportunities, solve complex challenges, and drive measurable impact. Brennan is known for his detail-oriented approach, clear communication, and ability to translate insights into actionable plans. He’s passionate about continuous improvement and staying ahead of evolving digital trends to deliver meaningful, long-term results. Organic Admissions Max Ruscinski Organic Admissions Editor Max is an SEO Content Editor at Webserv, where he writes, edits, and refines articles to help websites build authority... View Full Bio × Organic Admissions Max Ruscinski Organic Admissions Editor Max is an SEO Content Editor at Webserv, where he writes, edits, and refines articles to help websites build authority on Google and other platforms. Throughout his career, he has worked as a writer, editor, and content strategist for various websites. Using his SEO expertise, he consistently tracks new trends to optimize strategies and deliver the best results for Webserv’s clients. Creative Ariel Levit Web Designer & Creative Specialist I am a designer with 17+ years of experience helping brands build strong visual identities and grow through strategic design.... View Full Bio × Creative Ariel Levit Web Designer & Creative Specialist I am a designer with 17+ years of experience helping brands build strong visual identities and grow through strategic design. I combine creativity and experience to create solutions that connect brands with users and generates an important and positive engagement. Creative Gustavo Ganem Web Development Project Manager Gustavo Ganem brings over 6 years of project management experience to his role as Senior Project Manager at Webserv. He's... View Full Bio × Creative Gustavo Ganem Web Development Project Manager Gustavo Ganem brings over 6 years of project management experience to his role as Senior Project Manager at Webserv. He's the operational hub connecting clients, designers, and developers to deliver seamless website builds and landing pages. Gustavo handles everything from client discovery and technical setup to QA and launch coordination, ensuring projects run smoothly from start to finish. With certifications in Google Project Management and ClickUp Expert, he's passionate about creating organized workflows that reduce chaos and improve delivery. Bilingual in Spanish and English, Gustavo combines technical know-how with clear communication to keep everyone aligned and projects moving forward. --- OUR 2026 MISSION ## We want to help 10,000 people get into treatment this year. Every resource we publish is built to help treatment centers connect more people with life-changing care. [Join Our Mission](https://webserv.io/about-us/mission/) --- Behind The Agency ## We Are Part of the Behavioral Health Community, Not Just Vendors In It. Our team shows up at conferences, fundraisers, and industry events because we genuinely care about where this industry is headed. We chose behavioral health not because it is a profitable vertical but because we believe in the work treatment centers do. Every admit we help generate is a life changed. That is not something we take lightly and it shapes how we show up for every client we work with. ![webserv in the community](https://webserv.io/wp-content/uploads/2026/02/Group-1000001546.png) --- Ready to Grow? ## Work with the team that specializes in rehabs. 30-minute strategy session to discuss your census goals, current challenges, and how we can help you scale admissions sustainably. - 9 years exclusively serving behavioral health - Helped clients generate 2,000+ admits in 2025 - We'll create a custom roadmap for your facility Trusted by 200+ Treatment centers nationwide ![gallus logo](https://blackbookdata.io/wp-content/uploads/2025/07/Frame-404-2.png) ![refine logo](https://blackbookdata.io/wp-content/uploads/2025/07/Footer-Logo-1.png) ![damore logo](https://blackbookdata.io/wp-content/uploads/2025/07/Group-346.png) ![new method wellness logo](https://blackbookdata.io/wp-content/uploads/2025/07/Logo-white-2.png) ![alina lodge](https://blackbookdata.io/wp-content/uploads/2025/07/ChatGPT-Image-Jun-5-2025-01_32_19-PM-1.png)